All MKC Content
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Attribution and Customer Lifetime Value at Publishers Clearing House
Event Recaps March 13, 2019Publishers Clearing House explained how customer lifetime value calculations inspire and guide its approach to attribution.
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Calculating Lifetime Value for E-Commerce Retail Customers
Event Recaps March 13, 2019Jet explained its approach to determining Customer Lifetime Value.
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Esports Catching Marketers’ Attention
Trends and Technology March 13, 2019Meta description: Brands are projected to invest $694 million in the esports industry in 2019 — and for good reason. The global audience for esports is nearing 400 million and growing at a double-digit rate. Here’s how brands like Turtle Wax and Brisk Mate are engaging athletes and fans alike.
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Five Factors to Consider Before Advertising on Amazon
Webinar Rewinds March 13, 2019Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.
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Paving the Path to In-House Success
Conference Session Videos March 13, 2019In this video, learn how Bayer, with the help of MightyHive, successfully transitioned to an in-house model that fit its desire to own its data and technology.
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Paving the Path to In-House Success
Event Recaps March 13, 2019With the help of MightyHive, Bayer successfully transitioned to an in-house model that fit its desire to own its data and technology.
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Refreshing a Brand: A Case Study from Trunk Club
Conference Highlights March 13, 2019For an in-house agency to produce consumer engagement, its creative has to be at the intersection of right and interesting.
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Refreshing a Brand: A Case Study from Trunk Club
Conference Session Videos March 13, 2019In this video, Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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Refreshing a Brand: A Case Study from Trunk Club
Event Recaps March 13, 2019Trunk Club described how it developed a new brand purpose, personality, and value proposition in a mere six weeks.
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Taking In-House Virtual: Talent Versus Location
Conference Session Videos March 13, 2019In this video, PwC explored its “virtual agency” model, which sees over 100 people working from home, co-working locations, and even from the office.
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What You Need to Know About Auto-Renewal Provisions in 2019
Webinar Rewinds March 12, 2019This webinar explored the legal requirements under the patchwork of federal and state automatic renewal laws and provided tools to mitigate the risk of substantial monetary settlements and penalties.
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Quick Bits for the Week of March 11, 2019
Trends and Technology March 11, 2019What marketers need to know this week: Amazon closes its pop-ups, Buzzfeed crosses over to print, and more.
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Five Ways to Make Your Marketing More Purposeful
Trends and Technology March 8, 2019For modern brands looking to get ahead of the competition, it is crucial to have a purpose designed to elevate communities and make the world a better place. These five practical tips will allow marketers to start injecting purpose into their brand's messaging and campaigns, raising ROI along the way.
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How this Nonprofit Shares Its Brand Story
Event Recaps March 8, 2019Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.
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Later Haters: Using Influencers to Change the Narrative Around Online Hate
Event Recaps March 8, 2019AT&T offered insights into its “#LaterHaters” campaign and tips and tricks for selecting the best influencers to help garner the most results for your campaigns.
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You’re Measuring Influencer Marketing Wrong
Event Recaps March 8, 2019Collective Bias, an influencer agency and division of tech company Inmar, shared best practices and actionable insights to help measure the impact of investments in influencer-generated content.
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Programmatic Creative
Partner Content March 7, 2019The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.
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SEO at the Core of Nationwide's Content Strategy
Event Recaps March 7, 2019Content strategy is an essential part of SEO (and vice versa), but you cannot expect success simply by creating content. Learn how Nationwide has condensed content by focusing on priority topics and building content series to support a user through their journey. This session will focus on content creation, SEO best practices and KPIs to track success.
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Advertisers, Learn How to Drive Results on The New TV
Leading Edge March 6, 2019TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. In this presentation, we look at how marketers can navigate the new, increasingly complex reality of TV advertising.
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Developing Survival Thinking and Planning in Today’s Disruptive Corporate World
Webinar Rewinds March 6, 2019Corporations that once graced the Fortune 500 are now causalities of war. They've become too bureaucratic, too political, too dysfunctional, too risk averse, and as a result, have lost their competitive edge. In this webinar, Joseph Jaffe offered a path to redemption, but with full warning — it may be too late.
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