All MKC Content
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Representing America’s Voice
Conference Session Videos November 17, 2020In this video, a panel of industry experts discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to adjust their sound.
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Representing America’s Voice
Event Recaps November 17, 2020Today, the world sounds different. If you listen carefully, you'll hear consumers clamoring for more representation and support. How can marketers turn up the sound of a more diverse America? Pandora discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to create a more equal landscape.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Conference Highlights November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Conference Session Videos November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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STEPPING UP AS A FORCE FOR GOOD AND A FORCE FOR GROWTH
Event Recaps November 17, 2020The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.
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Supplier Diversity: A Call to Action
Conference Highlights November 17, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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Supplier Diversity: A Call to Action
Conference Session Videos November 17, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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The New WFH Approach to Loyalty
Event Recaps November 17, 2020This session explored how loyalty programs are being shaped by COVID-19 and their impact on revenue generation, and provided best practice for implementation and integration across the customer journey.
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What Brands Can Learn From Social Movements
Conference Highlights November 17, 2020This session will reveal what brands can learn from social movements.
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What Brands Can Learn From Social Movements
Conference Session Videos November 17, 2020This session will reveal what brands can learn from social movements.
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What Brands Can Learn From Social Movements
Event Recaps November 17, 2020This session will reveal what brands can learn from social movements.
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Consumer Neuroscience Report, 2020 Edition
Research Reports November 16, 2020Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.
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Marketers Raise Podcast Volume to Eleven
Trends and Technology November 13, 2020The recent decline in podcast advertising is merely a pandemic-induced blip on the radar. The longer-term outlook remains quite attractive, with spending projected to reach more than $1 billion in 2021. Marketers are whetting their appetite.
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Ten Tips for Acquisition Email Success
Knowledge Partners November 13, 2020Claritas shares real-world tips from more than 300 client acquisition email campaigns — including what metrics provide a true measure of a campaign’s success.
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A Conversation with Regulators from the FTC, NAD, and New York State AG’s Office
Conference Session Videos November 12, 2020In this video, a panel of experts discussed issues in the regulatory sphere relevant to advertisers.
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A Conversation with Regulators from the FTC, NAD, and New York State AG’s Office
Event Recaps November 12, 2020A panel of experts discussed issues in the regulatory sphere relevant to advertisers.
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A Discussion of Selected Professional Responsibility Issues
Conference Session Videos November 12, 2020In this video, a law professor discussed a variety of topics that bear on lawyers’ professional responsibilities.
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A Discussion of Selected Professional Responsibility Issues
Event Recaps November 12, 2020A law professor surveyed a variety of topics that bear on lawyers’ professional responsibilities.
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Advertising Direct-to-Consumer on TV: A Tovala Case Study
Event Recaps November 12, 2020Meal-kit company Tovala described how its advertising made the leap to a new medium.
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Attorney General Investigations
Conference Highlights November 12, 2020It’s important to recognize that states will act in their own best interests in a multistate AG investigation.
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