All MKC Content
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Bringing the World #TogetherInTravel
Smarties Awards December 21, 2020To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”
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Bugados no Gloob
Smarties Awards December 21, 2020Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.
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Cadillac Live
Smarties Awards December 21, 2020Cadillac set out to revolutionize the luxury car shopping experience by meeting the luxury car shopper online.
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Center Fresh: Stay Fresh Behind the Mask
Smarties Awards December 21, 2020The “Stay Fresh Behind the Mask” campaign increased relevance for Center Fresh mints and gum during the COVID-19 pandemic.
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ChapStick "Beauty Confessions" Quiz
Smarties Awards December 21, 2020ChapStick promoted its new Total Hydration beauty line with an online quiz.
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Chupa Chups — The Fun Stimulator Always-on-content Campaign
Smarties Awards December 21, 2020Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.
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Clear Men Swipes All: Hijacking League of Legends
Smarties Awards December 21, 2020Clear Men leveraged esports to inspire a new generation of Vietnamese men striving for success.
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Coke Energy — This Energy Is For You
Smarties Awards December 21, 2020Coke Energy strayed from the stereotypes of its category to connect with its target audiences across a variety of media channels.
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COVID-19: How Vietnam Beat Rest of the World
Smarties Awards December 21, 2020To help prevent the spread of COVID-19 in Vietnam, Lifebuoy built hand sanitizing stations and promoted proper handwashing technique in a viral TikTok video.
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DIMES Milkshake Launch
Smarties Awards December 21, 2020To launch its new product and connect with gen Z, Turkish beverage brand DIMES leaned into the increasingly popular social platform TikTok.
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Doritos x Illegal Civ
Smarties Awards December 21, 2020To connect with fashion fanatics in the millennial and gen Z generations, Doritos partnered with a streetwear brand to develop a collection inspired by the famous chip.
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Dove #ShowUs Russia
Smarties Awards December 21, 2020Dove ran a local campaign in the Russian market to celebrate real women and real beauty.
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Dove Deo Dry Serum Mobile Campaign
Smarties Awards December 21, 2020For the release of its new and innovative deodorant product, Dove created an interactive mobile ad campaign targeted at hip, urban women.
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Dunkin' x Waze Going Gold
Smarties Awards December 21, 2020To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.
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Dunkin'/Waze "Going Gold"
Smarties Awards December 21, 2020To raise awareness and funds for the Joy in Childhood Foundation, Dunkin’ partnered with the navigation app Waze.
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Durex — Safety Inside Out
Smarties Awards December 21, 2020Durex helped customers stay safe in more ways than one in a mobile-first campaign it ran during the COVID-19 pandemic.
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Durex Extreme Launch Campaign
Smarties Awards December 21, 2020Durex leveraged a combination of addressable TV and a media partnership to promote the launch of its new product.
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El Dragón: Promoting a Telenovela with a Gamified Ad
Smarties Awards December 21, 2020Univision strove to convert men aged 18 to 34 into telenovela fans.
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Emergen-C “Emerge Your Best” Campaign
Smarties Awards December 21, 2020Emergen-C undertook to generate awareness of its usefulness as an aid to everyday wellness, not just as a medicine to take when ill.
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Emergen-C: Emerge Our Best Campaign
Smarties Awards December 21, 2020Emergen-C sought to aid the response to COVID-19 and promote brand awareness with efforts that included a donation to Americares and the creation of a film that acted as a love letter to the normalcy people craved and the future they looked forward to welcoming.
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