All MKC Content
-
Excedrin Take Two
Smarties Awards December 21, 2020Excedrin promoted Excedrin Migraine with a contest that enabled winners to relive experiences they had missed out on due to migraines.
view -
Fanta Music Is Ours
Smarties Awards December 21, 2020Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.
view -
Fundraising Initiative for Meals in India
Smarties Awards December 21, 2020Pepsi launched a fundraising initiative to provide meals to restaurant workers affected by the circumstances of the COVID-19 pandemic.
view -
Game Better with Butterfinger
Smarties Awards December 21, 2020Butterfinger promoted itself to fans of the video game Final Fantasy VII with downloadable content that aided their performance in the game.
view -
Google Shopping Answers Made Easy
Smarties Awards December 21, 2020Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.
view -
Hand Hygiene Delivered
Smarties Awards December 21, 2020Lifebuoy hand wash set out to change hand washing norms in India, a change which became increasingly important in wake of COVID-19.
view -
Heineken — When You Drive Never Drink
Smarties Awards December 21, 2020Globally, Heineken has made it a priority to lead the conversation around the dangers of drinking before driving. In South Africa, 87 percent of drivers admit that they have driven after consuming alcohol. In a country where drinking before someone drives is a norm, how can that behavior change?
view -
Hindustan Unilever Limited
Smarties Awards December 21, 2020Mass-scale disruptions of supply chains led to Hindustan Unilever (HUL) downgrading its business outlook in the months of the lockdown. The HUL sales and customer development teams were looking for a solution to reach stranded consumers locked in the confines of their homes with no access to essential goods.
view -
How Kotex Elevated Black Voices
Smarties Awards December 21, 2020U by Kotex created a private marketplace for Black media outlets in order to elevate Black voices and Black artists.
view -
How McDonald’s Transformed Offline Sales During the Lunar New Year
Smarties Awards December 21, 2020McDonald’s leveraged its partnerships with The Trade Desk and Gojek to better measure the effectiveness of its digital advertising efforts.
view -
IBM Advertising Accelerator with Watson
Smarties Awards December 21, 2020IBM Watson Advertising used its AI technology to promote installations of IBM’s Storm Radar app.
view -
InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment
Smarties Awards December 21, 2020STIHL leveraged InMarket’s proprietary GeoLink location-based marketing platform and real-time Moments App Network to drive consumer awareness, consideration and purchase of STIHL products.
view -
JBS AdapTable Meals 2020 Mobile Advertising Campaign
Smarties Awards December 21, 2020JBS AdapTable Meals' ran a mixture of cross-device display, rich media, and video to raise awareness of AdapTable Meals and encourage visits to grocers selling them.
view -
L.A. Rams AR Uniform Reveal
Smarties Awards December 21, 2020The L.A. Rams created the first-ever AR uniform reveal, giving Rams fans and NFL fans across the country a way to get up close and personal with the team’s bold new look.
view -
L’Oréal Paris Infallible Hotpot Challenge
Smarties Awards December 21, 2020With face makeup accounting for 48 percent of all makeup sales, L’Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation, setting it apart from competitors and driving sales.
view -
Lay's 4 Seasons Digital OOH
Smarties Awards December 21, 2020Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.
view -
Lay's 4 Seasons Digital OOH
Smarties Awards December 21, 2020Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.
view -
Live-Streaming on E-Commerce Mini Program
Smarties Awards December 21, 2020Sephora has prided itself on being on the leading edge of technology in China and as a result launched its own market place (MP) in 2018, to sit alongside its existing mobile interfaces. The objectives for this new channel in 2020 were to improve MP channel share and grow MP contribution to total sales in 2020 versus 2019.
view -
Local Impact Initiative
Smarties Awards December 21, 2020Bank of America created an online content campaign to showcase its philanthropic efforts during the COVID-19 pandemic.
view -
Master Building the All-New Chevy Silverado
Smarties Awards December 21, 2020Partnering with LEGO and Warner Brothers, Chevrolet’s goal was to reach a new audience in a way that could only work on social media.
view