All MKC Content

Influencer marketing has redefined the way companies drive awareness of their business. Leveraging brand messaging, endorsements, or product placements from industry icons in direct mail campaigns can help companies further capture consumer attention when and where it matters. Here’s how brands can leverage today’s top direct mail innovations and tactics to help make the most of their influencer marketing efforts.

With lower-than-average CPMs, B2B companies are turning to digital advertising to combat the decline in their traditional marketing channels. This reallocation doesn’t equate dollar for dollar, but there has been enough of a budget shift to drive substantial growth via paid digital channels.

The production back office is a hive of activity before, during, and after the cameras roll. Teams manage a multitude of essential functions, including onboarding talent and crew, tracking the post-production process, and managing the hand-off to campaign activators.

This paper published by VAB and Effectv offers a rich analysis of the impact TV has on a brand’s digital storefront and platform.

In this episode of Beyond Profit, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Global Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.

Agency Mania Solutions touted the advantages of automation.

After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. In this webinar, refocus and learn how to tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.

But I don't book the crews on set." "I don't see it on the reel." "We wanted to work with an underrepresented creator, but we couldn't find one in time." You've heard it. Heck, you may have even said it. These mythical statements stand in the way of progress toward real, authentic inclusion across the creative production pipeline. In this session, Pamala Buzick, COO and Director of Partnerships at FREE THE WORK will break down how old ways of working have led to systemic lack of opportunity and representation behind the lens in the advertising ecosystem. We will discuss what current lack of representation and opportunity looks like in our industry and discuss big-picture strategy for how you can make actionable change through intentional hiring goals and data.

For November’s meeting, Greensfelder, Hemker & Gale, P.C.’s presentation included updates regarding FTC regulations, recent federal false advertising cases, recent NAD/NARB decisions, and new developments in privacy law.

Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.

Ford's latest campaign for the all-new 2020 Escape celebrates the defiance, transformation and versatility of black women as creators, marketers, and performers who own their uniqueness and live phenomenally. In this session, hear how Ford partnered with nonprofit organizations Made In Her Image and Girls Make Beats to forward the brand's real-world commitment to hiring women of color and help build the next generation of female production professionals.

Procter & Gamble is seeking to leverage its strength and the voices of its brands to tackle gender and multicultural bias and drive change across the entire creative pipeline. In this session, Ilse Verbunt, one of P&G's production directors, will share how this lofty goal translates to the production process via commitments from internal stakeholders, external agencies, and production partners.

In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.

Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.

Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.

In gender-related marketing, ads no longer adhere to pink-and-blue protocols. An increasing number of companies realize that moving beyond the binary is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services. Here’s how P&G, Mastercard, and Mattel, among others, are evolving their marketing to avoid gender stereotypes and be more inclusive of trans and nonbinary people.

In this video, executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.

Executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.

Social justice and equal opportunity have been key drivers of Eastern Bank’s growth.