All MKC Content
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Sweet Content Marketing Lessons from Mars Wrigley
Event Recaps December 2, 2020Michael Italia, head of Mars Wrigley’s in-house social media and digital content studio The Digital Hive, discussed how brands like M&M’S and SKITTLES have leveraged the digital space to build fan engagement and relevancy in a rapidly changing climate.
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The Refracting Nature of COVID-19
Knowledge Partners December 2, 2020In this report Burke, Inc., in partnership with Seed Strategy, identifies and describes eight distinct consumer behaviors and attitudes during the COVID-19 pandemic, as well as each segment’s expectations for the post-pandemic world.
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Think Like a Brand
Event Recaps December 2, 2020The newly appointed head of The Washington Post Creative Group, which includes WP BrandStudio, brand strategy, design and program management, Scott Weisenthal, discussed his brand experience and how that translates to being a better business and creative partner to CMOs and their teams.
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2021 Creative Forecast
Knowledge Partners December 1, 2020Pattern89’s artificial intelligence analyzed its unparalleled advertiser data set to find the latest marketing trends to engage audiences moving forward.
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A Deep-Dive Supplier Diversity Discussion
Event Recaps December 1, 2020Several women- and minority-owned businesses offered recommendations to companies trying to diversify the suppliers and service providers that they work with.
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Building a Globally Consistent Brand with Local Relevance
Conference Session Videos December 1, 2020In this video, April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.
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Building a Globally Consistent Brand with Local Relevance
Event Recaps December 1, 2020April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Conference Session Videos December 1, 2020In this video, Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Event Recaps December 1, 2020Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Keeping America Safe
Conference Session Videos December 1, 2020In this video, Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.
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Keeping America Safe
Event Recaps December 1, 2020Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.
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Living Our Story — In the Good Times and the Bad
Conference Session Videos December 1, 2020In this video, Shelley Haus, CMO at Ulta Beauty, discussed how Ulta Beauty stays true to its brand purpose, even during challenging times.
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Living Our Story — In the Good Times and the Bad
Event Recaps December 1, 2020Shelley Haus, CMO at Ulta Beauty, discussed how Ulta Beauty stays true to its brand purpose, even during challenging times.
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Optimizing Agency Relationships for Brand Growth
Event Recaps December 1, 2020Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.
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Procurement Support for D&I Initiatives at Verizon
Event Recaps December 1, 2020Verizon shared its approach to fostering diversity among its agencies.
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Radio Plays a Key Role in Amplifying Brand Purpose
Partner Content December 1, 2020As the pandemic prolongs and states impose their own unique set of social distancing guidelines, major brands and organizations are tapping into radio partnerships at the local level to boost their visibility and drive consumer engagement.
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Reimagining AI & Economics with Twain Liu
Marketing Futures Podcast December 1, 2020"To be or not to be" is both a well-known line from Shakespeare and an accurate representation of Aristotle's "binary logic." (Stay with me, I'm heading somewhere, I promise) And while binary logic has been the foundation for all modern computation, could it be holding us back from true Artificial Intelligence? Inventor and artist Twain Liu sure thinks so, and she's building a new system of AI to prove it.
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Using Data to Drive Influencer Marketing Effectiveness
Conference Session Videos December 1, 2020In this video, Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.
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Using Data to Drive Influencer Marketing Effectiveness
Event Recaps December 1, 2020Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.
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How Experiential Marketing Is Evolving
Trends and Technology November 30, 2020In the wake of the pandemic, a rapid shift in experiential marketing is underway — and none too soon. The industry as a whole is expected to decline more than 15 percent this year following years of solid growth. Brands are scrambling to pick up the slack.
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