All MKC Content

A panel of industry veterans discussed how brand strategy lends organizations the ability to deliver messaging that is at once consistent and flexible, among other advantages.

In this video, Josh Hackbarth discussed how Warner Bros continues to keep its “Wascally Wabbit” (and the rest of the Looney Tunes) top-of-mind through elevated and innovative approaches to content, experiences, product collaborations and influencer partnerships.

Josh Hackbarth discussed how Warner Bros. evolved over the years and kept fans engaged and excited about Bugs Bunny and the rest of the Looney Tunes through elevated and innovative approaches to content, experiences, product collaborations, and influencer partnerships.

Emily Callahan, CMO at ALSAC, the fundraising and awareness foundation of St. Jude, joins Ken Beaulieu, host of the Beyond Profit Podcast, to discuss ALSAC’s marketing operations, innovation, how purpose guides her 150-person team, collaborations with other organizations, and more.

Judy Hoffstein, CMO of Crohn’s & Colitis Foundation, talks about the nonprofit’s first PSA in several years, the importance of partnerships, and how to discuss an extremely delicate matter.

The holiday season is here. While 2020’s holiday season is, and will, look different from years past, that fact doesn’t lessen the need for inspirational advertisements, messaging, and narratives to connect us through themes of love, family, and giving.

Creative, wide-ranging internships from brands like IBM and Verizon must become the rule rather than the exception if marketing is going to win an increasingly fierce battle for entry-level talent.

In this video, Farhana Khera, president and executive director at Muslim Advocates, discussed issues facing the Muslim American community today.

Farhana Khera, president and executive director at Muslim Advocates, discussed issues facing the Muslim American community today.

In this video, Megan Rajski at the University of Chicago and Kellie Sullivan at TEXAS Development at the University of Texas at Austin discussed how both universities maintained strong relationships with donors during the COVID-19 pandemic.

Megan Rajski at the University of Chicago and Kellie Sullivan at TEXAS Development at the University of Texas at Austin discussed how both universities maintained strong relationships with donors during the COVID-19 pandemic.

The 2020 election occurred in a country at a crossroads, enduring a pandemic, social unrest, and economic depression simultaneously. In this video, learn what this all means for nonprofits in the here and now and in the future.

The 2020 election occurred in a country at a crossroads, enduring a pandemic, social unrest, and economic depression simultaneously. What does this all mean for nonprofits in the here and now and in the future?

In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.

The inaugural ANA Futures UNLOCKED Summit showcased how AI has transformed the marketing function, particularly along the customer journey. In addition to driving efficiencies that save businesses millions, AI is helping brands understand customers better than ever before and delivering hyper-relevant content and offers that increase sales and ultimately business growth.

What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

In this webinar, Elliot Lum, SVP of talent strategy at the ANA Educational Foundation (AEF), shared how brands can take advantage of what the AEF has to offer as they provide a conduit back to academia.

As B2B marketers prepare for a new set of challenges, they're counting on ramping up their social media channels and virtual events throughout 2021 — and most likely beyond — to steel them for the future.