All MKC Content
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Email Around the World: U.S., Canada, EU, and U.K.
Webinar Rewinds February 24, 2021In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply.
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Taking Control of Identity in the Cookie-Less Marketing Future
Conference Session Videos February 24, 2021In this video, Merkle discusses different ways to maintain a holistic view of consumers in the face of growing privacy concerns.
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Taking Control of Identity in the Cookie-Less Marketing Future
Event Recaps February 24, 2021In this session, Merkle discusses different ways to maintain a holistic view of consumers in the face of growing privacy concerns.
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THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS
Conference Session Videos February 24, 2021In this session, Dan Jaffe, Group EVP, Government Relations at the ANA will provide an overview on the explosive growth of privacy legislation in the states and the impact this will likely to have on national privacy legislation.
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THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS
Event Recaps February 24, 2021In this session, Dan Jaffe, Group EVP, Government Relations at the ANA will provide an overview on the explosive growth of privacy legislation in the states and the impact this will likely to have on national privacy legislation.
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The Latest in Privacy Legislation and Privacy for America
Conference Session Videos February 24, 2021In this video, Venable shared the latest developments in privacy legislation and gives an update on Privacy for America’s legislative framework.
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The Latest in Privacy Legislation and Privacy for America
Event Recaps February 24, 2021In this session, Venable shares the latest developments in privacy legislation and gives an update on Privacy for America’s legislative framework.
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THE PATH TO A PRIVACY-CONSCIOUS DIGITAL ECOSYSTEM
Conference Session Videos February 24, 2021During this session, Facebook will argue that this is not a zero sum game and will share thoughts to guide us toward a privacy-conscious digital ecosystem that preserves advertising performance.
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THE PATH TO A PRIVACY-CONSCIOUS DIGITAL ECOSYSTEM
Event Recaps February 24, 2021During this session, Facebook will argue that this is not a zero sum game and will share thoughts to guide us toward a privacy-conscious digital ecosystem that preserves advertising performance.
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The Truth About Innovation, with IPG Media Lab
Marketing Futures Podcast February 24, 2021Whoever said innovation was fast, fun, and a fly-by-the-seat-of-your-pants process? Not today's guests (nor anyone who's serious about innovation, to be honest). Chad Stoller and Adam Simon of IPG Media Lab (the in-house Innovation Lab for the entire UM family of agencies) discuss the challenge of measuring innovation and share how they themselves stay innovative.
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Implementing Martech Solutions
Event Recaps February 23, 2021As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.
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Brand Awareness to Brand Love: Ulta Beauty Advances Next-Gen Personalization and Loyalty
Event Recaps February 22, 2021Learn how Ulta Beauty transforms data into valuable insights and is accelerating personalization strategies with analytics to engender long-term love and loyalty.
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Bridging the STEM Gap
Social Impact February 22, 2021Girls4Tech, a program founded in 2014 by Mastercard’s Susan Warner to inspire young girls about careers in STEM, has already far surpassed its initial goal of reaching 200,000 girls by 2020. The future looks even brighter.
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Remote Work Is Here to Stay — But It Requires Empathy
Leading Edge February 22, 2021A year into the pandemic, one thing hasn’t changed for office workers: remote work. Working from home isn’t just a “phase” but a way of life now; and many love it. It’s become the new norm, even for those with reservations. However, while work from home is an undeniable part of the future, it requires empathy from companies — and a reworking to how businesses operate structurally.
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Western Union — Innovation Through Crisis
Knowledge Partners February 19, 2021Western Union discussed how it expanded its digital capabilities in response to the COVID-19 pandemic.
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Will Megacasts Become Mega-Popular?
Trends and Technology February 19, 2021It’s up in the air whether megacasting will become the new normal. But running the same program across disparate networks should attract brands looking to land new audiences and stretch their marketing dollars.
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Adapting Your Case for Support and Major Gift Visits
Conference Session Videos February 18, 2021In this video, Pursuant and the Washington National Cathedral shared best practices for soliciting donations and developing a major gift program amid the COVID-19 outbreak.
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Adapting Your Case for Support and Major Gift Visits
Event Recaps February 18, 2021In this session, Pursuant and the Washington National Cathedral share best practices for soliciting donations and developing a major gift program amid the COVID-19 outbreak.
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Brand Activation Legal Committee: February 2021
Event Recaps February 18, 2021For February’s meeting, attorneys from Perkins Coie provided updates on recent FTC and NAD activity, false advertising cases, and developments in privacy law.
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