All MKC Content
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CLOSING REMARKS: THAT'S A WRAP: HIGHLIGHTS OF TWO DAYS OF ANA
Conference Session Videos February 18, 2021This fast-paced “after-party” session will cover the key moments of the two days of the conference in 40 minutes or less! Hosts Luke Franklin (ASPCA) and Robert Connelly (Integral) will highlight takeaways from the multitude of sessions as well as notable discussions that arose over the conference.
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COFFEE WITH WILAND: COFFEE WITH A DOUBLE SHOT OF DIGITAL: LESSONS AND LEARNINGS FROM 2020
Conference Session Videos February 18, 2021Join Wiland as we chat with fundraising leaders about how they used digital fundraising in 2020 and how their learnings are poised to inform their strategies in 2021 and beyond.
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COVID-19 Did What?! How Nonprofit Fundraising Efforts Really Performed in 2020
Conference Session Videos February 18, 2021In this video, learn how several organizations dug into the data to explore the influence of the pandemic on charitable giving.
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COVID-19 Did What?! How Nonprofit Fundraising Efforts Really Performed in 2020
Event Recaps February 18, 2021To explore the influence of the pandemic on charitable giving, several organizations dug into the data.
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Digital Ad Spending and Trends In 2021: eMarketer's Outlook
Event Recaps February 18, 20212020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media — but not a return to the past. In this session, Nicole Perrin, Principal Analyst from eMarketer will walk you through the most important points of their latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets. Attendees will learn: How fast digital and traditional media spending will grow in 2021 (and beyond) Which channels are driving more investment in digital ads, and why How the pandemic affected advertisers' digital ad allocations, and which of those shifts will be permanent eMarketer's outlook on major trends for digital advertisers to be aware of in 2021 including changes to how they can identify users and measure results, and the continued rise of e-commerce channel advertising
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DISASTER DONORS OR HERE TO STAY?
Conference Session Videos February 18, 2021The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.
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DISASTER DONORS OR HERE TO STAY?
Event Recaps February 18, 2021The panel will share their experience riding the wave of extraordinary donor growth in 2020 and what happened after. Were these new and lapsed reactivated donors like emergency donors of the past or are they in it for the long haul? The panel will share insights on how strategies and investment shifted to accommodate the unexpected file growth.
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How ADT Cracked The Social Code and Grew Its In-House Team
Event Recaps February 18, 2021Social and Content Marketing in 2020 required many marketers to pivot and redefine what success looks like. At the beginning of 2020, ADT's social and content calendar was planned three months in advance. But with the global pandemic changing the world as we knew it, pre-planned content was no longer relevant. ADT's digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations. In this session, attendees will learn: ADT's Social Media and Content talent organization How to build a business case to grow your in-house team Insights into what social content consumers are engaging with
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How Brands Build Enduring Relationships with Nonprofits
Conference Highlights February 18, 2021For marketers, it’s critical that partnerships with nonprofits are meaningfully aligned with brand purpose.
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How Brands Build Enduring Relationships with Nonprofits
Conference Session Videos February 18, 2021In this video, a panel of business leaders from the WWE, MOD Pizza, and Sallie Mae discussed how nonprofits can identify like-minded brands with which to partner, how to effectively engage with brands in a mutually beneficial way, and the secrets to building a fruitful, long-lasting relationship.
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How Brands Build Enduring Relationships with Nonprofits
Event Recaps February 18, 2021A panel of business leaders from the WWE, MOD Pizza, and Sallie Mae discussed how nonprofits can identify like-minded brands with which to partner, how to effectively engage with brands in a mutually beneficial way, and the secrets to building a fruitful, long-lasting relationship.
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Inspiration and Imagination Will Lead to Generosity
Conference Highlights February 18, 2021Faced with budget cuts in 2020, the Smithsonian Institution focused on showing appreciation to members and donors.
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Inspiration and Imagination Will Lead to Generosity
Conference Session Videos February 18, 2021In this video, the Smithsonian and Full Hearts discussed examples of great donor-centered experiences and discussed the responsibility that the industry has in creating a culture of generosity.
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Inspiration and Imagination Will Lead to Generosity
Event Recaps February 18, 2021The Smithsonian and Full Hearts discussed examples of great donor-centered experiences and discussed the responsibility that the industry has in creating a culture of generosity.
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Key Economic Trends Shaping the Future of Giving
Conference Highlights February 18, 2021In an economy rocked by the pandemic, donors are using new models for providing philanthropic support.
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Key Economic Trends Shaping the Future of Giving
Conference Session Videos February 18, 2021In this video, experts discussed the economic outlook and key trends for organizations and their donors and what this will mean for the future of giving.
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Key Economic Trends Shaping the Future of Giving
Event Recaps February 18, 2021Experts discussed the economic outlook and key trends for organizations and their donors and what this will mean for the future of giving.
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Mobile Acquisition on Location: 3 Brands Using Geo-Conquesting to Win New Customers
Leading Edge February 18, 2021What if you could advertise to prospects when they were actually in your competitors’ retail locations? Here are 3 brands doing exactly that and how you can, too.
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SPEED TO SECOND GIFT – THE METRIC THAT WILL MAKE YOUR RETENTION SOAR!
Conference Highlights February 18, 2021In this session, we'll start by rethinking acquisition strategy and then use nuanced messaging (across channels!) to build a foundational relationship with donors who will become lifetime supporters of your organization.
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Speed to Second Gift: The Metric That Will Make Your Retention Soar!
Conference Session Videos February 18, 2021In this video, speakers from ASPCA, Epsilon, and K2D Strategies discussed how nonprofit organizations can acquire and inspire loyal donors.
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