All MKC Content
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Expanding Authentically into Diverse Audiences
Event Recaps February 17, 2021GirlTrek and Anne Lewis Strategies discussed how GirlTrek quadrupled the organization's audience of Black women dedicated to self-care and daily walking in less than a year.
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IT’S NOT YOU, IT’S COVID: WHAT EVERY ORG CAN LEARN FROM 2020
Conference Session Videos February 17, 2021Join a panel of fundraisers from the American Red Cross, Make-A-Wish Foundation, and Greater Boston Food Bank for comparison of how nonprofits adjusted their approach during the pandemic, and how you can apply what they learned to future emergency fundraising efforts of your own.
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IT’S NOT YOU, IT’S COVID: WHAT EVERY ORG CAN LEARN FROM 2020
Event Recaps February 17, 2021Join a panel of fundraisers from the American Red Cross, Make-A-Wish Foundation, and Greater Boston Food Bank for comparison of how nonprofits adjusted their approach during the pandemic, and how you can apply what they learned to future emergency fundraising efforts of your own.
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L’Oreal, Newell Brands, and TikTok: How Technology Drives Creative Brand Performance
Webinar Rewinds February 17, 2021In this webinar, executives from L'Oreal, Newell, TikTok, and Ad-Lib discussed how data and technology are being leveraged to bridge the gap between media and creative.
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Marketers Fuel the Inside Track for Outbound Calls
B2B February 17, 2021Marketers stress that outbound calls should cater to specific accounts, personas, and/or industries, and they should be integrated within the cadence of email campaigns so that every call is highly relevant. “Spray and pray” has run its course.
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OPENING PRESENTATION
Conference Session Videos February 17, 2021ANA CEO Bob Liodice delivered the opening remarks at the 2021 ANA Nonprofit Federation Winter Conference.
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The New Face of Face-to-Face Fundraising
Conference Session Videos February 17, 2021In this video, hear from a panel of veterans of the nonprofit sector who examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.
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The New Face of Face-to-Face Fundraising
Event Recaps February 17, 2021A panel of veterans of the nonprofit sector examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.
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The State of Multichannel Marketing in 2021 and Beyond
Webinar Rewinds February 17, 2021In this webinar, learn about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness.
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Turning Negative Feedback into a Positive Donor Experience
Conference Session Videos February 17, 2021In this video, Merkle discussed the importance of using negative feedback as an opportunity to build better relationships with donors.
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Turning Negative Feedback into a Positive Donor Experience
Event Recaps February 17, 2021In this session, Merkle discussed the importance of using negative feedback as an opportunity to build better relationships with donors.
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USING THE POWER OF FOOD TO HEAL COMMUNITIES AND STRENGTHEN ECONOMIES: WORLD CENTRAL KITCHEN'S RESILIENCE PROGRAMS
Conference Highlights February 17, 2021After WCK has led a food relief activation and the emergency is over, we sometimes make long-term commitments of support in places where we feel we can successfully address chronic food system challenges with our unique blend of talents and resources.
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Using the Power of Food to Heal Communities and Strengthen Economies: World Central Kitchen’s Resilience Programs
Conference Session Videos February 17, 2021In this video, the World Central Kitchen shares how it helps rebuild local economies devastated by disaster by leveraging the local food infrastructure to serve meals to people in need.
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Using the Power of Food to Heal Communities and Strengthen Economies: World Central Kitchen’s Resilience Programs
Event Recaps February 17, 2021The World Central Kitchen shares how it helps rebuild local economies devastated by disaster by leveraging the local food infrastructure to serve meals to people in need.
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Virtual Events: Building a Hybrid Event Model
Conference Highlights February 17, 2021City Rescue Mission increased donor engagement by pivoting its annual fundraising gala to a virtual event.
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Virtual Events: Building a Hybrid Event Model
Conference Session Videos February 17, 2021In this video, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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Virtual Events: Building a Hybrid Event Model
Event Recaps February 17, 2021In this session, City Rescue Mission shares how it transformed its in-person gala into an intimate hybrid event that delighted its donors and attracted new audiences.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds February 16, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Turning the Page on Content Marketing
Trends and Technology February 12, 2021Unlike the campaign-to-campaign mode of traditional brand advertising, content marketing requires brands to constantly refine their storytelling efforts and strategize for the long haul.
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ANA Media Leadership Industry Update
Event Recaps February 11, 2021ANA Media Leadership Committee members will have an opportunity to hear the latest updates on important media industry initiatives including: Initial findings from ANA KPI Survey GARM Cross-Media Measurement (XMM) PRAM Launch of Media Leadership Growth Council
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