All MKC Content
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Key Action Steps to Improve Diversity in the Marketing Department
CMO Content March 19, 2021The Global CMO Growth Council held a joint session of the Talent and Marketing Organization and the Society and Sustainability working teams. They focused on how to source and hire diverse entry-level candidates and key action steps to improve diversity in your marketing department.
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Preparing for the Future of the Media Landscape — Customer Data Resilience
CMO Content March 19, 2021CMOs shared how they are adapting their own business strategies that rely on customer data.
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Brand Activation Legal Committee: March 2021
Conference Session Videos March 18, 2021For March’s meeting, attorneys from Reed Smith LLP provided updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law.
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How to Elevate E-Commerce in Your Organization
Event Recaps March 18, 2021In this session, Simple Mills discussed how brands can connect with consumers in ways that drive sales and in-store traffic.
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Agile Marketing: There's More to Agile Email than Two-Week Sprints
Webinar Rewinds March 17, 2021In this webinar, learn the mindset, process, and tools to help make your team more nimble, agile, and able to adapt quickly (or on the fly) to drastically reduce design, approval, and deployment time.
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Ben & Jerry's: Where Social Justice Is A Key Ingredient
Conference Session Videos March 17, 2021Chris Miller, head of global activism strategy at Ben & Jerry’s, will describe his unique role of blending social action into this iconic company's day-to-day operations and lessons learned along the way.
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Ben & Jerry's: Where Social Justice Is A Key Ingredient
Event Recaps March 17, 2021Chris Miller, head of global activism strategy at Ben & Jerry’s, will describe his unique role of blending social action into this iconic company's day-to-day operations and lessons learned along the way.
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Can B2B Marketers Take the Lead Post-Pandemic?
B2B March 17, 2021It’s no longer about sales and marketing alignment per se. It’s about two teams working in tandem to drive revenue and nurture relationships, as the pandemic has provided an opportunity for B2B marketers to steer the relationship in a fundamentally new direction.
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How Harry’s Is Getting More Men Access to Mental Health Care
Conference Session Videos March 17, 2021In this video, Maggie Hureau, Harry’s head of social impact and also a veteran of the business and nonprofit worlds, shared insights on how to combine cause and commerce.
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How Harry’s Is Getting More Men Access to Mental Health Care
Event Recaps March 17, 2021A veteran of the business and nonprofit worlds, Maggie Hureau, Harry’s head of social impact, shared insights on how to combine cause and commerce.
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How Sustainability Drives Owens Corning’s Purpose
Conference Session Videos March 17, 2021In this video, Owens Corning discussed how sustainability guides its approach to business along with its stakeholder-facing aspiration to double the positive impact of its products, halve the negative impact of its operations, eliminate injuries, advance inclusion and diversity, and more.
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How Sustainability Drives Owens Corning’s Purpose
Event Recaps March 17, 2021Owens Corning discussed how sustainability guides its approach to business along with its stakeholder-facing aspiration to double the positive impact of its products, halve the negative impact of its operations, eliminate injuries, advance inclusion and diversity, and more.
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Stanley Black & Decker Is Built for Purpose — But Not the Way You Think
Conference Session Videos March 17, 2021In this video, learn how Stanley Black & Decker set out to excavate the "why" of the organization to empower its people, customers, and communities.
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Stanley Black & Decker Is Built for Purpose — But Not the Way You Think
Event Recaps March 17, 2021For 177 years, Stanley Black & Decker has taken the role of the builders, protectors, caregivers, and those out on the front lines doing the hard work, day after day, to make the world a better place and keep society moving forward. But it was just four years ago when the company set out to excavate the "why" of the organization to empower its people, customers, and communities.
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The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent
Webinar Rewinds March 17, 2021In this webinar, Deirdre Robinson shared how Verizon's Adfellows program was developed, how companies can get involved in this fellowship, and how they can join other major organizations build a diverse talent pipeline.
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Balancing the Human and Machine Elements of Automation
Knowledge Partners March 16, 2021This article covers how automating marketing processes affect the humans in your organizations, and what it means for your operations as a whole.
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Brave New Normal: Creative Trends 2021
Event Recaps March 16, 2021dentsu surveyed 14 emerging creative trends of pressing relevance for marketers — trends that included the rise of virtual commerce and biometric data.
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Brave New Normal: Dave Meeker – dentsu creative
Soundbites March 16, 2021Dave Meeker from dentsu creative explains how brands can use contact-less technology.
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Brave New Normal: Patricia McDonald – dentsu creative
Soundbites March 16, 2021Patricia McDonald from dentsu creative discusses how brands can use footprint recognition technology.
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Brave New Normal: Patricia McDonald – dentsu creative
Soundbites March 16, 2021Patricia McDonald from dentsu creative talks about the creator economy and how brands can take advantage of it.
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