All MKC Content
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Camera-to-Cloud Video Production
Event Recaps March 16, 2021Frame.io discussed a technological development that is bringing new flexibility and efficiency to video production by enabling shooting and editing to take place in parallel.
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Futures Ideation Session
Event Recaps March 16, 2021In this session, Committee Chair Shiva Mirhosseini, SVP of Digital and Customer Experience at Aetna, and Mike Berberich, Senior Director of Marketing Futures, discussed several key issues facing marketers in the wake of the COVID-19 pandemic.
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Elevating a Community of Underdogs
Beyond Profit Podcast March 15, 2021In this episode of Beyond Profit, Lain Shakespeare, senior head of corporate citizenship at Mailchimp, and Kwame Taylor-Hayford, cofounder of Kin, join host Ken Beaulieu to discuss the thought process behind Big Change Starts Small and the rise of corporate citizenship.
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OAAA OOH Case Study: World Out of Home Organization #SendingLove
Knowledge Partners March 15, 2021The World Out of Home Organization opened billboard spaces to the general public and enabled people to share their personalized messages of love.
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In-House Ad Agencies Are Gaining Room to Maneuver
Trends and Technology March 12, 2021Having earned the trust of internal stakeholders, in-house agencies at The Hershey Co., Walgreens, and other mega retailers are quickly expanding their roles and responsibilities. Amid the pandemic, new tasks range from producing ads to selling them.
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Global CMO Growth Council Progress Report: February 2021
CMO Content March 11, 2021The world’s top CMOs are making strong advancements across global growth mandates in four priorities: Brand, Data, Talent, and Society. Read about their progress to transform the marketing industry into a force for growth and a force for good, in this update from February 2021.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds March 11, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Advertisers Pick Their Spots for Streaming TV Carefully
Trends and Technology March 10, 2021As consumers migrate to streaming services in droves, more and more brands hop on board to supplement their spending on linear TV. But the tide may be turning in favor of streaming services. Product placement may never be the same.
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Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers
Webinar Rewinds March 10, 2021In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.
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Marketing in the Age of Working Remotely
Insight Briefs March 9, 2021This insight brief discusses how companies can best adapt to the new work-from-home norm, even post-pandemic, and make the most out of a hybrid business model that is here to stay.
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Rise of Opportunity and Risk in AI for Advertising
Webinar Rewinds March 9, 2021In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.
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How to Avoid Email Fatigue: Four Steps to Determine the Cost of Over-Contacting Customers
Knowledge Partners March 8, 2021In this report, RRD Marketing Solutions examines the impact of over-emailing customers.
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OAAA OOH Case Study: TriNet
Knowledge Partners March 8, 2021TriNet capitalized on OOH marketing to promote awareness of its Human Resources support services.
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How COVID Is Impacting Consumers' Mental and Physical Health and the Implications for CPG
Event Recaps March 5, 2021In this session, learn about new research on the impact of COVID-19 on consumers' mental and physical health during the Holiday season that uncovered data to help understand what changes are occurring and how brands can better position themselves and engage with their audience.
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How These Nonprofits Pivoted During the Pandemic
Leading Edge March 5, 2021The word “pivot” has become an all-too familiar part of our shared lexicon over the past COVID-plagued year. Nor have “pivots” been something that we only talked about; they’ve been an indispensable part of the way that we’ve conducted our lives and business.
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New Guidance on Brand Guidelines
Trends and Technology March 5, 2021For brands born to a digital world, such as Uber, Twitter, or Airbnb, establishing a detailed set of brand guidelines is a natural course of action. But for more traditional brands forced by the pandemic to adjust to a future online, developing a digital-friendly set of brand guidelines may come with a bout of growing pains.
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The Interaction of Data and Creativity in Modern Marketing
Event Recaps March 5, 2021Emily Pachuta discussed Invesco's journey in bringing together the two important disciplines of data and creativity and explored questions that marketers must ask at every stage of their careers.
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“Dear John”…..”Dear Mr. Smith”….”Dear Friend” — Personalization Matters!
Event Recaps March 4, 2021Chris Wyatt, managing director at wetlands conservation nonprofit Ducks Unlimited, discussed what personalization approaches could be implemented for nonprofits to acquire and cultivate a direct response program.
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Equifax’s Data Dialogues Podcast Shares Data-Driven Insights for Smarter Business Decisions
Knowledge Partners March 4, 2021Equifax discusses data with innovative business leaders: how to think about it, how to use it and how it can help us all make smarter business decisions every day. Topics covered will touch on analytics, marketing, personalization, artificial intelligence, machine learning, optimization, and more.
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Ten Human Behavior Hacks to Create Compelling Direct Marketing
Event Recaps March 4, 2021Nancy Harhut, the chief creative officer at HBT Marketing, discussed techniques that drive customer and prospect behavior which can help brands improve their direct marketing campaigns.
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