All MKC Content
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2020 Q4 and Full-Year Video Benchmarks Report
Knowledge Partners March 3, 2021This report demonstrates how impressions break down across devices, ad lengths, and other key metrics for both Q4 and all of 2020.
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Brave New Normal: Creative Trends 2021
Knowledge Partners March 3, 2021Dentsu examined how a number of developments in technology and consumer behavior are changing the way that marketers and businesses work.
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Four Principles to Help Lead Your Remote Teams More Effectively
Webinar Rewinds March 3, 2021COVID-19 has changed the way we work now and how we will work in the future. In this webinar, learn about four principles to remote working, whether you're new to remote working or you've been working as a remote team for years.
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How B2B Customers Like to Get Their Information
B2B March 3, 2021A new report explores the “consumption gap,” or the time between when content is requested and the moment it’s opened for consumption, and how this varies according to job title. As B2B buyers become even more elusive, it’s incumbent upon marketers to distribute their content more strategically and strengthen their measurement efforts.
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Verzuz TV: How Two Legendary Producers Created a Brand from Celebrating Black Music During a Pandemic
Leading Edge March 2, 2021Finding business success in the midst of a pandemic can be difficult, particularly for companies in the live event space. Brands that have been able to survive were able to successfully transform live events into virtual experiences.
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Flour Power
Social Impact March 1, 2021King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.
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OAAA OOH Case Study: Poppin
Knowledge Partners March 1, 2021Office furniture company Poppin capitalized on OOH marketing to gain brand recognition in the Boston market.
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Taking the Pulse | COVID-19 Recovery Navigator
Knowledge Partners March 1, 2021COVID-19 continues to impact America — from both a health and economic angle. Simultaneously, the country continues to grapple with a history of racism as well as the fallout from a tumultuous election cycle. It’s clear that things cannot simply “return to normal".
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Audience Migration in Context: Leveraging Population Shifts to Unlock $4 Trillion in Buying Power
Knowledge Partners February 28, 2021In this report, VAB examines how marketers can find nearly $4 trillion in untapped buying power by evolving to an audience-first buying approach.
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Global Ad Spend Forecast 2021
Knowledge Partners February 28, 20212021 global ad spend is forecast to remain below the pre-pandemic level of $600 billion recorded in 2019. However, expectations are that global ad spend will recover and exceed this level in 2022.
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The State of Women’s Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women
SeeHer February 27, 2021SeeHer and dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.
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The State of Women’s Equality in the U.S.: Differences in Perception by Gender
SeeHer February 27, 2021SeeHer, in collaboration with dentsu, conducted a study to understand consumers’ attitudes around gender equality.
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A Fireside Chat: Purpose from the Start
Event Recaps February 26, 2021Seth Farbman, the founding CMO of Spotify, interviewed Dara Treseder, chief marketing and communications officer at Peloton Interactive, about that fast-growing company's purpose and its role in their ongoing success.
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Being a Force for Growth and a Force for Good
Event Recaps February 26, 2021Nestlé Waters North America detailed is three-pronged mission to promote consumer health, social equality, and environmental sustainability.
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Evolving Our Impact Approach
Event Recaps February 26, 2021TOMS Shoes has evolved from giving charity to supporting good on the ground. Ian Stewart, chief marketing officer of TOMS Shoes, discussed the company’s 360-degree approach to building an impact-centric brand and organization.
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How to Grow a Brand with Purpose
Event Recaps February 26, 2021General Mills’ SVP and global chief marketing officer Ivan Pollard discussed how brands can bring purpose into profit.
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Insight from Growth Council Task Force on Small/Mid-Sized Companies
CMO Content February 26, 2021The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.
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Keeping the Lights On Broadway
Trends and Technology February 26, 2021Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.
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McDonald’s Plans for Agency Diversity
Event Recaps February 25, 2021McDonald’s described its goals for diversity both within its own workforce and among its agency partners.
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A Discussion with PwC’s J.C. Lapierre
Beyond Profit Podcast February 24, 2021In this episode of Beyond Profit, host Ken Beaulieu catches up with PwC's J.C. Lapierre, a driving force behind PWC’s efforts to make purpose a priority across the firm and with all stakeholders, to discuss the company’s purpose, its D&I efforts, how the company is driving positive change, and more.
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