All MKC Content
-
How HP Is Fostering Marketing Career Growth to Drive Innovation
Event Recaps March 24, 2021Tara Agen, global head and VP of marketing planning operations and office of the CMO at HP, discussed HP Marketing's model for both B2B and B2C learning, development, and career growth. She shared simple steps that HP is currently delivering to future-proof skills needed to transform marketing.
view -
How Marketers Can Penetrate the C-Suite
Webinar Rewinds March 24, 2021Jonathan Copulsky, senior lecturer of marketing and executive director of the Spiegel Research Center at Northwestern, shares some key insights and tangible advice with ANA members for how Marketers engage the C-suite and cultivate relationships with the CEO, CFO, et al.
view -
Linking Inclusion to Business Outcomes — Results from ANA’s My Voice Matters Study
Webinar Rewinds March 24, 2021In this webinar, Elliot Lum, EVP, Growth and Community at the ANA Educational Foundation, shared the results of a study measuring inclusion across a variety of dimensions and discussed the implications of these results for different constituencies within the industry.
view -
-
-
Partners In Purpose: How Having A Cause Is Central To Lenovo Acquiring + Keeping SMB Customers
Conference Session Videos March 24, 2021This session details how Lenovo and Cargo are building a sustainable, purpose-based marketing and sales program that touches all aspects of the SMB buyer journey and centers on authenticity and community.
view -
Partners In Purpose: How Having A Cause Is Central To Lenovo Acquiring + Keeping SMB Customers
Event Recaps March 24, 2021This session details how Lenovo and Cargo are building a sustainable, purpose-based marketing and sales program that touches all aspects of the SMB buyer journey and centers on authenticity and community.
view -
Reimagining Growth: A Model for B2B Brands to Move Forward
Conference Session Videos March 24, 2021In this video, Stein IAS offered marketers a model for growth that involved 7 “Growth Layers” and 28 “Growth Priorities.”
view -
Reimagining Growth: A Model for B2B Brands to Move Forward
Event Recaps March 24, 2021Stein IAS offered marketers a model for growth that involved 7 “Growth Layers” and 28 “Growth Priorities.”
view -
So You Did A Rebrand. Now What?
Conference Session Videos March 24, 2021Let’s discuss how NI is making this happen through some of the highlights, gotcha's, and “oh crap” moments that the team have been through while answering the question, "so you did a re-brand, now what?"
view -
So You Did A Rebrand. Now What?
Event Recaps March 24, 2021Let’s discuss how NI is making this happen through some of the highlights, gotcha's, and “oh crap” moments that the team have been through while answering the question, "so you did a re-brand, now what?"
view -
The Brand-Led Effort Driving COVID-19 Vaccinations
Trends and Technology March 24, 2021More than 300 brands are participating in the Ad Council's COVID-19 Vaccine Education Initiative, rolling out various advertising campaigns that urge people to get vaccinated and address those who are reluctant to get the shot.
view -
The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Conference Highlights March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
view -
The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Conference Session Videos March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
view -
The Purpose - Profit Connection: How To Harness The Power Of Noble Purpose TO Drive Breakthrough Growth
Event Recaps March 24, 2021. As a marketer, you are the belief builder of your organization. Your ability to build belief is the difference between a purpose that lives in a brochure and a purpose that lives in the hearts of your teammates and customers.
view -
Transforming B2B Marketing into B2H Marketing
Conference Highlights March 24, 2021To optimize results, B2B marketers need to find and connect with the humans hiding beneath their data.
view -
Transforming B2B Marketing into B2H Marketing
Conference Session Videos March 24, 2021In this video, Shell’s Dean Aragon explained the importance of being Brands for Humans.
view -
What Marketing Talent Wants
Webinar Rewinds March 24, 2021The WFA recently conducted a survey to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, shared what attributes truly resonate with the marketer of today both in a company, as well as a marketing team.
view -
Content Marketing Moves to the Core
Insight Briefs March 23, 2021This Insight Brief discusses the wide variety of ways that marketers are approaching content marketing and examines case studies from industries that include finance, agriculture, and technology.
view -
Brands Wager on Sports Betting Advertising
Trends and Technology March 19, 2021As online sports betting grows popular in the U.S., it’s creating new opportunities for brands. But hesitation around how it might affect a brand’s reputation, along with eyebrow-raising legislation in Europe, may undermine what could be a sure bet.
view