All MKC Content
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Welcome to the 2021 ANA Masters of B2B Marketing Conference
Conference Session Videos July 22, 2021In this video, Peter Weinberg, Head of Development, B2B Institute at LinkedIn, welcomed attendees to the 2021 ANA Masters of B2B Marketing Conference.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos July 22, 2021This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.
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Creating a Better World Through Powerful Storytelling
Event Recaps July 21, 2021How do you tell a story that’s never been told before? When Shift4 Payments tapped Known to help develop the branding and comprehensive marketing for Inspiration4, the first all-civilian mission to space, a historic moment unfolded.
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Creating a Better World Through Powerful Storytelling
Conference Highlights July 21, 2021Social media was a key tool in selecting the crew for the first all-civilian mission to space.
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Creating a Better World Through Powerful Storytelling
Conference Session Videos July 21, 2021How do you tell a story that’s never been told before? In this video, learn how a historic moment unfolded when Shift4 Payments tapped Known to help develop the branding and comprehensive marketing for Inspiration4, the first all-civilian mission to space.
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Debunking Connected TV Measurement Myths
Conference Highlights July 21, 2021A study finds that marketers haven’t tapped the potential to maximize unique reach in connected TV.
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Debunking Connected TV Measurement Myths
Conference Session Videos July 21, 2021In this video, Innovid shared findings from a study on CTV that it conducted in partnership with the ANA — findings that touched on topics such as CTV’s unique reach and issues with frequency.
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Debunking Connected TV Measurement Myths
Event Recaps July 21, 2021Innovid shared findings from a study on CTV that it conducted in partnership with the ANA — findings that touched on topics such as CTV’s unique reach and issues with frequency.
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End of Term Supreme Court Recap
Event Recaps July 21, 2021There were a number of notable decisions released by the U.S. Supreme Court in its recently concluded term that will have an impact on the advertising industry going forward. Bob Corn-Revere recaps these cases — and more.
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eos’ Social State of Mind
Conference Session Videos July 21, 2021In this video, Soyoung Kang, CMO at eos, discussed why the brand depends on social media, and how a social-first mindset is shaping everything from eos’s insights approach to product innovation to creative strategy.
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eos’ Social State of Mind
Event Recaps July 21, 2021Soyoung Kang, CMO at eos, discussed why the brand depends on social media, and how a social-first mindset is shaping everything from eos’s insights approach to product innovation to creative strategy.
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How Social Commerce Is Transforming Retail
Conference Highlights July 21, 2021Connection, distinctiveness, and integration are key building blocks for social commerce.
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How Social Commerce Is Transforming Retail
Conference Session Videos July 21, 2021In this video, Candice Bixler shares how Petco is driving monetizable innovation across social commerce platforms, and what social commerce looks like for your brand in 2021.
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How Social Commerce Is Transforming Retail
Event Recaps July 21, 2021In this session, Candice Bixler shares how Petco is driving monetizable innovation across social commerce platforms, and what social commerce looks like for your brand in 2021.
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Marketers' Influence on the Evolution of Supply Transparency
Event Recaps July 21, 2021In this session, Intel’s Jordan Kim and dentsu’s Mike Law highlight Intel’s evolution of buy-side technology ownership and how they are working together with their agency to drive a path forward, to fuse a people-based targeting strategy with seller transparency and media solutions.
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Mid-Year Government Relations Report
Event Recaps July 21, 2021ANA SVP of Government Relations Chris Oswald updates the legal world on digital ad tax proposals, where Congress stands on a federal standard for consumer privacy regulation, and what is in store for big tech as a new FTC commissioner is appointed.
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New Studies Quantify TikTok's Growing Impact on Culture and Music
Knowledge Partners July 21, 2021Studies conducted by MRC Data and Flamingo quantified TikTok's growing impact on culture and music.
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Overview of the 2021 ANA Digital & Social Media Conference
Conference Highlights July 21, 2021In this video, get a two-minute overview of the 2021 ANA Digital & Social Media Conference Conference.
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Scoring the Right Mix Between the Art and the Science
B2B July 21, 2021Amid a growing reliance on data, taking a gut check still holds a good deal of value for B2B marketers readying a new advertising or marketing campaign. It’s not a zero-sum game, of course. But as they get better at scrubbing their data and making sure it’s up to date, marketers will have an easier time striking an amicable balance between the data and human intuition.
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The Benefits of Paid Activation on Social Media
Event Recaps July 21, 2021Mastercard spoke about the importance of providing paid activation to support influencer posts on social media.
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