All MKC Content

AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.

Amid the COVID-19 pandemic, AARP set out to protect Hispanics aged 50 and older and their families and help them navigate the COVID-19 crisis.

In a racing season disrupted by COVID-19, Ally Financial strove to give retiring NASCAR driver Jimmie Johnson a proper send-off.

American Standard satirized the disaster that was 2020 with toilet paper printed with the various negative aspects of the year.

Cheetos created a holiday cookbook in which all of the recipes used the snack food as an ingredient.

As Mastercard CMO Raja Rajamannar posits in his new book, Quantum Marketing, companies can no longer compete solely based on their product features, pricing, or distribution network. In order to stay viable, they must differentiate their brands through creativity that is relevant to human beings, as opposed to “consumers.”

A global pandemic forced retailer Hershey to cut its factory order of Hershey’s themed Halloween bags. Instead, Hershey developed a targeted strategy that spoke to its shopper’s heritage and turned everyday variety bags into a fun, family-centric activity that honored the origins of Dia de los Muertos.

In 2020, America was running on empty and craving the comfort of fall more than ever. Because of this, Dunkin’ launched “All the Fall Things,” inspiring guests to buy more fall things and catching the attention of Blink-182, leading to comparative sales increases.

McDonald’s “The Travis Scott Meal” became an instant bestseller and internet phenomenon, doubling Quarter Pounder sales the first week and trending #1 on Twitter while also allowing fans to engage with McDonald’s in a way unlike ever before.

Intel invented Gaming IPOS (Intelligent Point of Sale), proprietary software that lets gamers in-store take new gaming PCs for a ride and easily compare to the other PCs on the shelf thanks to real-time performance feedback and metrics.

Kroger used a memorable, culturally relevant mnemonic to inspire shoppers to engage with the brand while learning new ways to save at Kroger.

Inspired by couples whose honeymoons were canceled due to the pandemic, Go RVing’s Honeymoon InteRVention was created to turn disappointment into a trip of a lifetime.

Wendy’s reimagined holiday celebrations and transformed an ordinary Wendy's drive-thru in Los Angeles into the first-ever Halloweendy’s Scare Thru, an immersive drive-thru haunted house.

Conferences help provide small businesses with the expertise and knowledge they need. But in 2020, with a nationwide quarantine, conferences were canceled. For Small Business Month, Dell created the world’s first Small Business PodFerence: A podcast-based conference designed to share advice and inspiration with small businesses.

Doritos, in partnership with iHeartRadio, gave high school graduates a national media platform to celebrate their accomplishment on “another level,” when graduation ceremonies across the country were cancelled or delayed due to the COVID-19 pandemic.

The City of Big Dreams Fundraising Festival was a four-day, fundraising initiative and virtual art auction house powered by e-commerce. The festival helped the brand raise critical funds during a time when large gatherings were cancelled due to COVID-19.

Related’s Shine Bright, a celebration of light and life, helped over 1.1 million guests celebrate the magic of the holiday season at Hudson Yards, the newest neighborhood in Manhattan.

CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.

State Farm set out to reach consumers during the volatile 2020 hurricane season to keep them safe with the help of AI-powered IBM Watson Advertising Conversations.