All MKC Content
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The ANA Media Leadership Growth Council
Event Recaps June 17, 2021In this session, learn about the Media Leadership Growth Council agenda and priorities, the work being done, and how client-side media leaders can get involved with this important advertiser initiative.
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This Company Supports Sustainability and Drives Business Growth by Recycling Clothing
Leading Edge June 17, 2021The fashion industry is quietly the second largest polluter in the world after the oil industry. It accounts for 10 percent of global carbon emissions, generating more carbon than international flights and maritime shipping combined. With more consumers demanding that brands be socially and environmentally responsible, more and more fashion brands are participating in the circular fashion industry.
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Video at the Speed of Performance
Conference Session Videos June 17, 2021In this video, Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.
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Video at the Speed of Performance
Event Recaps June 17, 2021Broadbeam Media shared how it uses automatic content recognition data to help its clients optimize their TV campaigns.
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Women’s Sports: A More Important Force Than Ever for Your Brand
Conference Session Videos June 17, 2021In this video, hear a conversation with the pre-eminent voice/brand in the sporting goods industry and the creator of the upcoming Fifty/50 film series celebrating the 50th anniversary of Title IX.
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Do This, Not That: Email Marketing Tips That WORK
Webinar Rewinds June 16, 2021In this webinar, take a walk through the latest email best practices to cut through the noise and ensure your emails are making an impact.
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From Billions of Tweets to Six Key Trends: Helping Brands to Connect with What Matters
Webinar Rewinds June 16, 2021In this webinar, learn about the six key trends discovered after billions of Tweets were analyzed in order to equip brands with the tools to better connect with consumers around what matters to them most.
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How ANA's Marketer-Led Initiative Is Reinventing Cross-Media Measurement
Leading Edge June 16, 2021Despite efforts from marketers, agencies, measurement vendors, and media partners, increasingly complex consumer media behaviors have outgrown the current media measurement ecosystem. In an effort to solve for this, the ANA, ISBA, and WFA have convened a global collaboration of marketers, platforms, and vendors to create the global/common components of a new measurement blueprint.
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How Insights Drive Customer Experience and Personalization
Knowledge Partners June 16, 2021In this article from Theorem, read how today’s customers want a personalized experience.
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How Turtle Wax Measures Influencer Marketing ROI
Webinar Rewinds June 16, 2021In this webinar, Kelly Cagney, director of global marketing at Turtle Wax, presented a case study on how the brand has been able to attribute sales from influencer campaigns, maximize ROI, and report back to the business on the impact of this important marketing lever.
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MightyHive Helps Northwell Health Address Pandemic Crisis with Marketing Data
Knowledge Partners June 16, 2021Pre-pandemic, MightyHive partnered with Northwell Health to set up a tagging strategy and data architecture to give them the flexibility to analyze vast amounts of site data, while still protecting visitor and patient privacy.
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Technology Unleashes Creativity for Brands
Partner Content June 15, 2021For technology to add real value for creative teams, it must meet the growing complexity of building, managing, and distributing marketing assets. It also needs to improve the entire creative flow — not just introduce more tools, additional processes, and unwelcome tasks.
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MightyHive Helps Sprint Shine a Light and Take Control
Knowledge Partners June 15, 2021Sprint, the fourth-largest network operator in the United States, provides wireless services to over 50 million customers. As part of a company-wide digital transformation initiative, Sprint needed greater transparency into the digital media it was buying, closer control over marketing data, and more agility in a competitive industry.
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Promoting the Holistic Health of Creative Production Partnerships
Event Recaps June 15, 2021The consultancy APR offered tips for developing a content creation framework and for promoting the holistic health of agency partnerships.
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Fighting Poverty Sustainably
Social Impact June 14, 2021The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.
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B2B Virtual Events, Re-Imagined
Google June 11, 2021Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.
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Building Your Own Table, with Selle Evans of Masterly Business Solutions
Marketing Futures Podcast June 11, 2021We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.
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Flurry of Account Reviews Reflect Major Changes for Agency-Client Relations
B2C June 11, 2021Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months.
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Advertisers Must Get on the Right Side of Privacy
Partner Content June 10, 2021Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.
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Life at Your Pace
Event Recaps June 10, 2021In the summer of 2020, data was clear. People weren't traveling. Learn how the Williamsburg Tourism Council evolved its campaign strategy and maintained a steady market presence. Today, it's reaping the reward and seeing leisure bookings pace ahead of 2019, which was a strong year overall for travel.
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