All MKC Content
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Leveraging TikTok Influencers to Generate Massive Virality
Event Recaps May 26, 2021DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Maximizing Relationships with Influencers to Drive Relevance
Conference Highlights May 26, 2021Playfulness and collaboration are key to unlocking the full potential of OREO’s influencer partnerships.
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Maximizing Relationships with Influencers to Drive Relevance
Conference Session Videos May 26, 2021In this video, OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
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Maximizing Relationships with Influencers to Drive Relevance
Event Recaps May 26, 2021OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
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Olay’s Transformation: The Influencer Effect
Conference Session Videos May 26, 2021In this video, Eric Gruen, VP of North America for Olay, discussed Olay’s influencer strategy, as well as how Olay is using STEM role models to increase the number of women in STEM careers by 2030.
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Olay’s Transformation: The Influencer Effect
Event Recaps May 26, 2021Eric Gruen, VP of North America for Olay, discussed Olay’s influencer strategy, as well as how Olay is using STEM role models to increase the number of women in STEM careers by 2030.
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Overview of the 2021 ANA Influencer Marketing Conference
Conference Highlights May 26, 2021In this video, get a two-minute overview of the 2021 ANA Influencer Marketing Conference.
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Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Conference Highlights May 26, 2021Tecate’s influencer marketing program is designed to drive a new narrative about Mexican-American culture.
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Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Conference Session Videos May 26, 2021In this video, learn how the iconic Mexican beer brand, Tecate, was repositioned to appeal to the new generation of Mexican Americans.
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Tecate: Redefining What It Means to Be Unapologetically Mexican-American
Event Recaps May 26, 2021Learn how the iconic Mexican beer brand, Tecate, was repositioned to appeal to the new generation of Mexican Americans.
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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing
Conference Session Videos May 26, 2021In this video, Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.
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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing
Event Recaps May 26, 2021Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.
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The Early Bird Catches the Worm — Readying Your Holiday Email Strategy!
Webinar Rewinds May 26, 2021In this webinar, learn from differing brands’ perspectives and get advice and best practices for how to navigate and prepare email marketing campaigns for the 2021 holidays.
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The Growth of Supplier Diversity
Research Reports May 26, 2021This report provides a deep dive into supplier diversity in marketing/advertising, covering areas including benefits, challenges, spend, goals, and measurement. The report is based on both quantitative and qualitative research.
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Which Data Points Most Move the Needle on Influencer Campaigns?
Conference Session Videos May 26, 2021In this video, Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.
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Which Data Points Most Move the Needle on Influencer Campaigns?
Event Recaps May 26, 2021Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.
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A Match Made on TikTok: Tips for Collaborating with Creator-Influencers
Conference Session Videos May 25, 2021In this video, a panel of TikTok creators offered tips to brands for working with influencers on TikTok.
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A Match Made on TikTok: Tips for Collaborating with Creator-Influencers
Event Recaps May 25, 2021A panel of TikTok creators offered tips to brands for working with influencers on TikTok.
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Calling All Classics: How Authenticity Influences Crocs' Ambassador Strategy and Drives Results
Conference Highlights May 25, 2021Crocs has leveraged ambassador authenticity and collaborations to drive brand awareness and consideration.
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Calling All Classics: How Authenticity Influences Crocs' Ambassador Strategy and Drives Results
Event Recaps May 25, 2021SVP and CMO Heidi Cooley discusses how Crocs has evolved its influencer marketing journey, unlocking strategic relationships to tell meaningful stories and drive business results.
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