All MKC Content
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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology
Event Recaps May 25, 2021Speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.
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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology
Conference Session Videos May 25, 2021In this video, speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.
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How Sephora Influences Beauty with #SephoraSquad
Conference Highlights May 25, 2021Sephora’s influencer program has allowed the retailer to more effectively reach different segments of the beauty universe.
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How Sephora Influences Beauty with #SephoraSquad
Event Recaps May 25, 2021In this session, Sephora’s VP of Content Strategy shares how Sephora initially approached #SephoraSquad influencer selection and evolutions to the selection process since the program’s inception to ensure Sephora’s diverse client base continues to be represented and celebrated.
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How the Nation’s Largest Lender Won the Super Bowl
Conference Highlights May 25, 2021When working with influencers, you have to give them control in their universes.
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How the Nation’s Largest Lender Won the Super Bowl
Conference Session Videos May 25, 2021In this video, the CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.
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How the Nation’s Largest Lender Won the Super Bowl
Event Recaps May 25, 2021The CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.
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Lexus Influencers Engage Young and Authentic Customers
Conference Highlights May 25, 2021To convey authenticity, influencers should have a natural affinity with the brands they represent.
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Lexus Influencers Engage Young and Authentic Customers
Conference Session Videos May 25, 2021In this video, Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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Lexus Influencers Engage Young and Authentic Customers
Event Recaps May 25, 2021Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Conference Highlights May 25, 2021For LG appliances, enthusiasm and engagement are more important factors than reach when recruiting celebrity influencers.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Conference Session Videos May 25, 2021In this video, LG discussed a campaign that capitalized on TV and social media influencers to promote its WashTower.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Event Recaps May 25, 2021LG discussed a campaign that capitalized on TV and social media influencers to promote its WashTower.
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Opening Remarks of the 2021 ANA Influencer Marketing Conference
Conference Session Videos May 25, 2021ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2021 ANA Influencer Marketing Conference.
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Using Storytelling and Talent Partnerships to Create Socially Effective Content
Conference Session Videos May 25, 2021In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
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Using Storytelling and Talent Partnerships to Create Socially Effective Content
Event Recaps May 25, 2021The meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
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How Electric Vehicle Charging Stations Can Drive Business Growth for Retailers
Leading Edge May 24, 2021The electric vehicle (EV) trend is here to stay. More consumers are choosing electric vehicles as consumers grow more cognizant of their carbon footprint. EVs play a critical role in fighting climate change.
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The KEEN Effect
Social Impact May 24, 2021In 2018, footwear specialist brand KEEN eliminated the use of harmful PFCs, or perfluorocarbons, in its product line. Under the leadership of Erik Burbank, KEEN hopes to help others in the industry understand the issues around PFCs and drive awareness.
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#CloudQuarters
REGGIE Awards May 21, 2021Facing a leads-vacuum in the midst of the COVID-19 pandemic, SADA Systems responded by creating a resource for remote workers in eight days.
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