All MKC Content
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Winning in the World of Brand Inversion
Event Recaps June 10, 2021Learn how the transactional way consumers are now encountering and experiencing brands disrupts the traditional model and sequence of brand building, which presumes a process moving through stages of awareness, consideration, trial, purchase, and repeat.
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Crisis Energizes New Marketing Efforts
B2B June 9, 2021The Paycheck Protection Program (PPP) required big banks to reach more small businesses, and those located in underserved communities in particular. The effort has led Chase to significantly expand the company’s products, advertising, and content marketing.
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Getting Representation Right
Event Recaps June 9, 2021This session highlighted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.
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How Better Cybersecurity Creates Better Customer Experiences
Webinar Rewinds June 9, 2021In this webinar, Richard Bird, Chief Customer Information Officer at Ping Identity, shared how having unified digital identity experiences can create seamless and personalized customer interactions, which in turn drives revenue and customer loyalty.
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Partly Sunny! Forecasting Improvements in Multicultural Targeting Data
Webinar Rewinds June 9, 2021In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.
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Privacy for America — An Update
Event Recaps June 9, 2021Venable's Rob Hartwell discusses the latest on the advertising industry's Privacy for America effort to lobby for comprehensive federal privacy legislation before the end of the current Congress.
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The Changing FTC
Event Recaps June 9, 2021Venable’s Milo Cividanes and Alyssa Wolfington explained changes at the FTC and how they affect the advertising industry.
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How Carhartt Is Building a Better World with Purpose
Event Recaps June 8, 2021Carhartt discussed how it lives out its brand purpose.
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How to Prepare for the Changing Nature of Data
Partner Content June 8, 2021Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more privacy and better customer experiences. Strong first-party data strategies look different for each organization, but here are seven tips every marketer should consider.
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Raising Funds and Awareness for Sick and Injured Kids
Event Recaps June 8, 2021Children’s Miracle Network Hospitals described how it has changed its approach to communications to better serve the needs of corporate partners.
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Seth Maxwell on Youth Activism
Beyond Profit Podcast June 8, 2021In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Seth Maxwell joins host Ken Beaulieu to discuss his work building the next generation of socially conscious activists through his two nonprofit organizations: Thirst Project and Legacy Youth Leadership.
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Influencers and Entertainment: Driving Tune-In, Brand Awareness, and Streamer Consideration
Event Recaps June 7, 2021Marketers from Discovery and agency partner Socialfly presented a case study on how Discovery has been able to generate brand awareness and consideration for its programming through creative and innovative influencer storytelling on social media.
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Tuning In to TikTok: Leveraging Influencer Marketing Across the Film Lifecycle
Event Recaps June 7, 2021Faced with the prospect of delaying a feature film theatrical release because of the COVID-19 pandemic, Universal Pictures instead pivoted to premium video on demand and used influencers on TikTok to power the marketing and ensure the release was still a success.
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Companies Bolster Brand Identity with Modernized Logos
B2C June 4, 2021In thinking about creating a brand identity with a modernized look and feel, it’s important that marketers update their logos without losing the familiarity that sparked a connection with consumers in the first place.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Conference Session Videos June 3, 2021In this video, learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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American Cancer Society: How the Direct Mail Team Adapted Throughout 2020
Event Recaps June 3, 2021Learn how the American Cancer Society managed their direct mail fundraising programs to generate double digit growth in 2020.
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Attribution Model 2.0 — Direct Mail Goes Digital
Conference Session Videos June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. In this video, dive into their flaws, explore strategies to overcome barriers, and review new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Attribution Model 2.0 — Direct Mail Goes Digital
Event Recaps June 3, 2021Many models exist to gauge the effectiveness of direct mail campaigns, but each have their challenges. This session dove into their flaws, explored strategies to overcome barriers, and reviewed new technologies that move us away from indirect, multi-touch attribution toward 1:1 attribution.
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Behind Cooper Tire’s Hybrid In-House Strategy
Event Recaps June 3, 2021Recently, Cooper’s head of media and content distribution shared what happened to make the tire manufacturing company start thinking differently and the steps it took to bring a portion of media in-house, as well as the impact of this hybrid strategy.
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Best Behavioral Science Secrets for Direct Mail Success
Conference Session Videos June 3, 2021In this video, discover some of the best-performing behavioral science tactics from an example-jammed presentation, which reveals how to easily use proven, neuromarketing principles to drive direct mail success.
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