Trends and Technology

What marketers need to know this week: Amazon Alexa is moving into health care, Apple axes iTunes, and more.

What marketers need to know this week: Hulu puts a cap on ad pod length, the Whopper goes meatless, and more.

When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

What marketers need to know this week: Apple launches its first credit card, McDonald’s harnesses the power of AI, and more.

Six things every marketing organization should do to ensure a happy workforce.

What marketers need to know this week: CVS pharmacy starts selling CBD products, Rent the Runway valued at $1 billion, and more.

What marketers need to know this week: Facebook suffers its longest-ever outage, esports advertising projected to top $200 billion in 2020, and more.

After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

Meta description: Brands are projected to invest $694 million in the esports industry in 2019 — and for good reason. The global audience for esports is nearing 400 million and growing at a double-digit rate. Here’s how brands like Turtle Wax and Brisk Mate are engaging athletes and fans alike.

What marketers need to know this week: Amazon closes its pop-ups, Buzzfeed crosses over to print, and more.

For modern brands looking to get ahead of the competition, it is crucial to have a purpose designed to elevate communities and make the world a better place. These five practical tips will allow marketers to start injecting purpose into their brand's messaging and campaigns, raising ROI along the way.

What marketers need to know this week: Coscto outpaces Amazon in customer satisfaction, Facebook announces “clear history” feature, and more.

For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

What marketers need to know this week: Brands are boycotting YouTube, KFC has hired RoboCop, and three others news items from the past week.

Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.

What marketers need to know this week: JPMorgan launches its own cryptocurrency, influencer fraud continues to hurt marketing budgets, and more.

As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

What marketers need to know this week: The ongoing feud between Bud Light and MillerCoors, Snap surprises Wall Street analysts, and more.

Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.