Trends and Technology

After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

Meta description: Brands are projected to invest $694 million in the esports industry in 2019 — and for good reason. The global audience for esports is nearing 400 million and growing at a double-digit rate. Here’s how brands like Turtle Wax and Brisk Mate are engaging athletes and fans alike.

What marketers need to know this week: Amazon closes its pop-ups, Buzzfeed crosses over to print, and more.

For modern brands looking to get ahead of the competition, it is crucial to have a purpose designed to elevate communities and make the world a better place. These five practical tips will allow marketers to start injecting purpose into their brand's messaging and campaigns, raising ROI along the way.

What marketers need to know this week: Coscto outpaces Amazon in customer satisfaction, Facebook announces “clear history” feature, and more.

For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

What marketers need to know this week: Brands are boycotting YouTube, KFC has hired RoboCop, and three others news items from the past week.

Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.

What marketers need to know this week: JPMorgan launches its own cryptocurrency, influencer fraud continues to hurt marketing budgets, and more.

As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

What marketers need to know this week: The ongoing feud between Bud Light and MillerCoors, Snap surprises Wall Street analysts, and more.

Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

What marketers need to know this week: Hulu will now show ads during pause breaks, KFC is testing a Cheetos sandwich, and more.

What marketers need to know this week: Major brands launch Loop sustainability initiative, Mastercard drops its name from its logo, and more.

How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.

What marketers need to know this week: Gillette believes in the best in men, Skittles will stage a Broadway musical, and more.

The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with these tips!

Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.

What marketers need to know this week: Arby’s launches a subscription service, BMW recycles old ads, and more.

Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.