Guerrilla Marketing Should Be More than a Stunt
Attention-grabbing activations can help marketers stand out, but they require planning and a wholistic approach
As social media and the rise of artificial intelligence-driven content blur the lines between creators and advertisers, guerrilla marketing may become an increasingly viable marketing vehicle, though perhaps still as elusive to define as it is to spot a 6-foot-7 Sasquatch in the wilds of Central Park.
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