Guerrilla Marketing Should Be More than Just a Stunt | ANA

Guerrilla Marketing Should Be More than a Stunt

Attention-grabbing activations can help marketers stand out, but they require planning and a wholistic approach

As social media and the rise of artificial intelligence-driven content blur the lines between creators and advertisers, guerrilla marketing may become an increasingly viable marketing vehicle, though perhaps still as elusive to define as it is to spot a 6-foot-7 Sasquatch in the wilds of Central Park.