Trends and Technology
Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
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Shooting for Brand Relevance
Trends and Technology January 31, 2020Looking to make a bigger-than-life impression on consumers, some brands are tapping big-name directors to produce ad spots with a cinematic flair. While the end result can be a scene stealer, it requires more than just a large budget. Marketers must be willing to cede some creative control to let the director’s vision — and the brand — shine through.
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The Fight Over Fraud
Trends and Technology January 24, 2020Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.
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Taking a Bite out of Super Bowl Advertising
Trends and Technology January 17, 2020With 68 percent of U.S. homes owning pets, viewers of the Puppy Bowl and other animal-related programming are highly engaged, and often extend the conversation via their social channels.
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Marketers Embark on the Post-Optimization Era
Trends and Technology January 10, 2020Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.
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California’s Data Privacy Law Stirs Uncertainty for Marketers
Trends and Technology January 3, 2020California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.
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Brands Need to Bridge Expanding Gaps in Customer Experience
Trends and Technology December 27, 2019By failing to measure their customer experience efforts, marketers are giving themselves a false sense of their CX prowess.
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The Best Quotes from the 2019 ANA Masters of Marketing Week
Trends and Technology December 21, 2019With a record-breaking number of attendees and one of the best speaker lineups in recent memory, the 2019 ANA Masters of Marketing Week was a fountain of valuable insights for attendees. These were our 10 favorite quotes from speakers during the event.
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Quick Bits for the Week of December 16, 2019
Trends and Technology December 16, 2019What marketers need to know this week: Popeyes and Burger King parody the Art Basel banana, IHOP gets in the fast causal business, and more.
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The Young and the Textless
Trends and Technology December 13, 2019Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.
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Quick Bits for the Week of December 9, 2019
Trends and Technology December 9, 2019What marketers need to know this week: the 2019 ANA Marketing Word of the Year, Shutterstock’s color trends for 2020, and more.
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Catering to Gen Z Means Shunning Traditional Marketing
Trends and Technology December 6, 2019To boost their appeal to gen Zers, brands need to rip up their existing playbooks and develop an entirely new media mix centered on social channels and entertainment.
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Appealing to Millennial Values
Trends and Technology November 29, 2019As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.
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Quick Bits for the Week of November 25, 2019
Trends and Technology November 25, 2019What marketers need to know this week: the real cost of fake news, Google limits political advertising, and more.
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Connecting with the MTV Generation
Trends and Technology November 22, 2019Compared to other generations, gen Xers are a little more cynical, a little more realistic, and a little more loyal. Brands need to craft their messages accordingly.
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Quick Bits for the Week of November 18, 2019
Trends and Technology November 18, 2019What marketers need to know this week: how smells boost sales, Disney+ rakes in 10 million subscribers, and more.
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Giving Boomers the Right Impression
Trends and Technology November 15, 2019To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.
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Quick Bits for the Week of November 11, 2019
Trends and Technology November 11, 2019What marketers need to know this week: A turducken-flavored chip, the first brand to test products in space, and more.
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A New Chapter for Independent Bookstores
Trends and Technology November 8, 2019A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.
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Quick Bits for the Week of November 4, 2019
Trends and Technology November 4, 2019What marketers need to know this week: Facebook settles with U.K. data privacy watchdog, Bud Light rewards a beer hero, and more.
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Four Tips for Discovering and Sharing Your Brand’s Purpose
Trends and Technology November 2, 2019Brands with a purpose that benefits people or society outperform the stock market by 120 percent. It’s time to put your business in position to start benefitting from brand purpose. Get started with these four tips.
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