Trends and Technology

To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

What marketers need to know this week: A turducken-flavored chip, the first brand to test products in space, and more.

A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

What marketers need to know this week: Facebook settles with U.K. data privacy watchdog, Bud Light rewards a beer hero, and more.

Brands with a purpose that benefits people or society outperform the stock market by 120 percent. It’s time to put your business in position to start benefitting from brand purpose. Get started with these four tips.

What marketers need to know this week: the FTC cracks down on fake product reviews, Pizza Hut tests a round box, and more.

Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

What marketers need to know this week: print magazine advertising is back; Feeding America marches on its data; an interview with #SeeHer STEM advisor Knatokie Ford, Ph.D.; and more.

With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

What marketers need to know this week: the meat industry pushes back against plant-based brands, Glenlivet unveils whisky pods, and more.

Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.

Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.

What marketers need to know this week: Nielsen expands its measurement capabilities, Nevada’s new privacy law, and more.

While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.

What marketers need to know this week: SPAM unveils a pumpkin spice variety, Juul halts all advertising, and more.

Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.

U.S. marketers will spend nearly $30 billion on programmatic video this year. There are myriad ways for brands to maximize those investments.

What marketers need to know this week: LEGO wants to rebuild the world, Sandy Hook Promise ad shows back to school season with a dark twist, and more.

NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.