B2C
Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
-
Quick Bits for the Week of October 14, 2019
B2C October 14, 2019What marketers need to know this week: the meat industry pushes back against plant-based brands, Glenlivet unveils whisky pods, and more.
view -
Product Placement Landing Stronger Marketing Punch
B2C October 12, 2019Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.
view -
The Power of Diversity and Inclusion in Storytelling
B2C October 9, 2019Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.
view -
Quick Bits for the Week of October 7, 2019
B2C October 7, 2019What marketers need to know this week: Nielsen expands its measurement capabilities, Nevada’s new privacy law, and more.
view -
Turning the Page on Magazines
B2C October 5, 2019While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.
view -
Product Launch Marketing Brings Brands to Life
B2C October 4, 2019Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.
view -
Quick Bits for the Week of September 30, 2019
B2C September 30, 2019What marketers need to know this week: SPAM unveils a pumpkin spice variety, Juul halts all advertising, and more.
view -
Marketing’s True Colors
B2C September 28, 2019Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.
view -
Programmatic Video Advertising Sharpens Messaging Strategy for Marketers
B2C September 27, 2019U.S. marketers will spend nearly $30 billion on programmatic video this year. There are myriad ways for brands to maximize those investments.
view -
Quick Bits for the Week of September 23, 2019
B2C September 23, 2019What marketers need to know this week: LEGO wants to rebuild the world, Sandy Hook Promise ad shows back to school season with a dark twist, and more.
view -
Driving the Market
B2C September 21, 2019NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.
view -
Quick Bits for the Week of September 16, 2019
B2C September 16, 2019What marketers need to know this week: Google faces a nationwide antitrust investigation, Apple rethinks its pricing, and more.
view -
In the Battle for Attention, Marketers Are Going Long
B2C September 14, 2019To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.
view -
Key Takeaways from the 2019 ANA Digital & Social Media Conference
B2C September 13, 2019From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.
view -
Quick Bits for the Week of September 9, 2019
B2C September 9, 2019What marketers need to know this week: CVS Health takes a stand on youth vaping, YouTube makes changes after record fine, and more.
view -
What’s a Nano Influencer?
B2C September 7, 2019Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.
view -
DTC Market Delivers New Opportunities for Traditional Brands
B2C September 6, 2019Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.
view -
Quick Bits for the Week of September 2, 2019
B2C September 2, 2019What marketers need to know this week: Nissan showcases a self-driving golf ball, Ralph Lauren launches a new campaign on TikTok, and more.
view -
What's at the Heart of the ‘Hyper-Relevant’ CMO?
B2C August 30, 2019Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.
view -
Quick Bits for the Week of August 26, 2019
B2C August 26, 2019What marketers need to know this week: brands are getting serious about online safety, NYC sinks a new ad format, Pennywise makes a bad move, and more.
view