Trends and Technology
Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
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When’s the Right Time to Revitalize a Brand?
Trends and Technology January 16, 2019Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.
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Quick Bits for the Week of January 14, 2019
Trends and Technology January 14, 2019What marketers need to know this week: Arby’s launches a subscription service, BMW recycles old ads, and more.
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A Classic Brand Freshly Brewed
Trends and Technology January 9, 2019Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.
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Quick Bits for the Week of January 7, 2019
Trends and Technology January 7, 2019What marketers need to know this week: Chipotle caters to trendy lifestyle diets, traditional media properties took a hit in 2018, and more.
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