Trends and Technology
Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
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Adding a Little of That Human Touch
Trends and Technology January 25, 2019How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.
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Quick Bits for the Week of January 21, 2019
Trends and Technology January 21, 2019What marketers need to know this week: Gillette believes in the best in men, Skittles will stage a Broadway musical, and more.
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Five Tips Every Marketer Needs, From the 2018 REGGIE Awards
Trends and Technology January 18, 2019The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with these tips!
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When’s the Right Time to Revitalize a Brand?
Trends and Technology January 16, 2019Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.
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Quick Bits for the Week of January 14, 2019
Trends and Technology January 14, 2019What marketers need to know this week: Arby’s launches a subscription service, BMW recycles old ads, and more.
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A Classic Brand Freshly Brewed
Trends and Technology January 9, 2019Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.
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Quick Bits for the Week of January 7, 2019
Trends and Technology January 7, 2019What marketers need to know this week: Chipotle caters to trendy lifestyle diets, traditional media properties took a hit in 2018, and more.
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