How Brands Bolster Their Product Placement Strategy
Companies such as Coca-Cola, Toyota, and Vespa find new and unique ways to integrate their products with popular TV shows
The rise of streaming TV is opening up new opportunities for product placement for marketers eager to distinguish their products with consumers. But the execution has become much more complex, as successful product placement efforts require a strategic collaboration among brands, vendors, and content creators to ensure the product fits seamlessly within the narrative.
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