Trends and Technology

U.S. marketers will spend nearly $30 billion on programmatic video this year. There are myriad ways for brands to maximize those investments.

What marketers need to know this week: LEGO wants to rebuild the world, Sandy Hook Promise ad shows back to school season with a dark twist, and more.

NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.

What marketers need to know this week: Google faces a nationwide antitrust investigation, Apple rethinks its pricing, and more.

To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.

What marketers need to know this week: CVS Health takes a stand on youth vaping, YouTube makes changes after record fine, and more.

Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.

What marketers need to know this week: Nissan showcases a self-driving golf ball, Ralph Lauren launches a new campaign on TikTok, and more.

Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

What marketers need to know this week: brands are getting serious about online safety, NYC sinks a new ad format, Pennywise makes a bad move, and more.

Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

What marketers need to know this week: A Swedish startup builds a bike out of Nespresso pods, Versace apologizes after backlash from China, and more.

A growing challenge for marketers, naming requires a highly strategic approach to make sure new brand names resonate with the intended audience and align with corporate goals.

What marketers need to know this week: Sponsors join the USWNT’s fight for equal pay, Tyson Foods will distribute plant-based nuggets, and more.

Marketers need to ensure that celebrating anniversaries and other major events aligns with the company’s overall goals and objectives.

As brands boost their spending on influencer marketing programs, new tools and metrics are emerging to maximize investments in this rapidly growing area.

What marketers need to know this week: JPMorgan Chase will use AI to refine its marketing, Twitter uses real tweets in its new campaign, and more.

Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.