Trends and Technology
Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
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Why CPG Brands Are Getting Personal
Trends and Technology June 5, 2019To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.
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Quick Bits for the Week of June 3, 2019
Trends and Technology June 3, 2019What marketers need to know this week: Pizza Hut changes a decades-old recipe, IKEA brings iconic TV living rooms to life, and more.
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Quick Bits for the Week of May 27, 2019
Trends and Technology May 27, 2019What marketers need to know this week: Women-led brands speak out on abortion, the Justice Department moved to block the merger of T-Mobile and Sprint, and more.
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How to Make the Most of Stories on Social Media
Trends and Technology May 24, 2019If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.
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Inclusiveness Is Key to Spurring Diverse Talent
Trends and Technology May 21, 2019Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.
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Quick Bits for the Week of May 20, 2019
Trends and Technology May 20, 2019What marketers need to know this week: Disney takes control of Hulu, the real winner of the latest influencer feud, and more.
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Constructing a 21st Century Brand
Trends and Technology May 17, 2019The writing is on the wall: Consumers increasingly want brands to make a tangible difference in the world and bring about positive social change.
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Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time
Trends and Technology May 15, 2019Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.
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Quick Bits for the Week of May 13, 2019
Trends and Technology May 13, 2019What marketers need to know this week: Ride-share drivers go on strike, Google increases privacy on Chrome, and more.
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Quick Bits for the Week of May 6, 2019
Trends and Technology May 6, 2019What marketers need to know this week: the City of New York bans alcohol ads on most of its properties, Facebook will redesign its app, and more.
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The Power of Nostalgic Marketing
Trends and Technology May 3, 2019A growing number of brands are dipping into the past to use classic references from pop culture to play on consumers’ nostalgia and finding it’s a safe place to be in an increasingly polarizing climate.
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Quick Bits for the Week of April 29, 2019
Trends and Technology April 29, 2019What marketers need to know this week: McDonald’s teams up with AARP, AT&T sets the date for its streaming service, and more.
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Quick Bits for the Week of April 22, 2019
Trends and Technology April 22, 2019What marketers need to know this week: mourning in a GoT graveyard, biting into a CBD-infused burger, and more.
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The Evolving Role of the Celebrity Spokesperson
Trends and Technology April 19, 2019Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.
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Five Emerging Marketing Trends That Will Matter Even More in the Future
Trends and Technology April 17, 2019In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.
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Quick Bits for the Week of April 15, 2019
Trends and Technology April 15, 2019What marketers need to know this week: Amazon Alexa is moving into health care, Apple axes iTunes, and more.
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Quick Bits for the Week of April 8, 2019
Trends and Technology April 8, 2019What marketers need to know this week: Hulu puts a cap on ad pod length, the Whopper goes meatless, and more.
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How to Extend the CMO Lifecycle
Trends and Technology April 5, 2019When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.
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Hitting All the Right Notes
Trends and Technology April 3, 2019Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.
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Quick Bits for the Week of April 1, 2019
Trends and Technology April 1, 2019What marketers need to know this week: Apple launches its first credit card, McDonald’s harnesses the power of AI, and more.
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