Trends and Technology

If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.

What marketers need to know this week: Disney takes control of Hulu, the real winner of the latest influencer feud, and more.

The writing is on the wall: Consumers increasingly want brands to make a tangible difference in the world and bring about positive social change.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

What marketers need to know this week: Ride-share drivers go on strike, Google increases privacy on Chrome, and more.

What marketers need to know this week: the City of New York bans alcohol ads on most of its properties, Facebook will redesign its app, and more.

A growing number of brands are dipping into the past to use classic references from pop culture to play on consumers’ nostalgia and finding it’s a safe place to be in an increasingly polarizing climate.

What marketers need to know this week: McDonald’s teams up with AARP, AT&T sets the date for its streaming service, and more.

What marketers need to know this week: mourning in a GoT graveyard, biting into a CBD-infused burger, and more.

Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

What marketers need to know this week: Amazon Alexa is moving into health care, Apple axes iTunes, and more.

What marketers need to know this week: Hulu puts a cap on ad pod length, the Whopper goes meatless, and more.

When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

What marketers need to know this week: Apple launches its first credit card, McDonald’s harnesses the power of AI, and more.

Six things every marketing organization should do to ensure a happy workforce.

What marketers need to know this week: CVS pharmacy starts selling CBD products, Rent the Runway valued at $1 billion, and more.

What marketers need to know this week: Facebook suffers its longest-ever outage, esports advertising projected to top $200 billion in 2020, and more.