Beyond Profit Podcast: A Discussion with Jim Stengel

The once roomy purpose bandwagon is filling fast, as more brands realize that being a force for good can indeed lead to business growth. Here’s a great example: In 2018, Unilever brands that took action to support positive change for people and the planet grew 69 percent faster than the rest of the business. They also delivered 75 percent of the company’s growth. Jim Stengel, a former global marketing officer at P&G and a member of the Marketing Hall of Fame, knows all about the power of purpose. He even wrote a book on the topic: Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies. In this episode of the Beyond Profit podcast, Stengel, president and CEO of The Jim Stengel Company, discusses life at P&G, why purpose isn’t easy, the missing piece of the purpose puzzle, and much more.