Marketing Maestros | Marketing Maestros | Blogs

5 Brands Successfully Marketing to Parents

Posted: Feb 12, 2019 12:00am ET BY Joanna Fragopoulos

Not every family looks the same. Here are five brands who've excelled at reaching different kinds of families.

Three Words to Eliminate from the Procurement Vocabulary

Posted: Feb 7, 2019 12:00am ET BY Bill Duggan

Some commonly-used terms in marketing procurement just don’t fit right. Here are the words we need to ditch in 2019.

How Brands Can Rise to Meet Customer Expectation

Posted: Feb 6, 2019 12:00am ET BY Emma Phipps

Steve King, CEO at Publicis Media, shares his insight into the latest tech innovations, the evolving agency model, and driving consumer engagement.

AI-Driven Search: Building Better Experiences and a Need for Blockchain

Posted: Feb 5, 2019 12:00am ET BY Nicole Sprenger

As AI technology advances, marketers are trying to harness its power to grow their businesses. Here's how AI can improve search and customer experience.

A Playbook for a Better Agency/Client Relationship in 2019

Posted: Feb 1, 2019 12:00am ET BY Bruno Gralpois

With strategic vision, brands can ensure they have the right agency partner by their side. Here are some tips for building strong agency relationships in 2019.

How to Obtain Strong Metrics for IT Software Success Stories

Posted: Jan 31, 2019 12:00am ET BY Dave Schafer

Measuring the financial benefits of your IT software solutions can be challenging. Dave Schafer details his step-by-step plan for gathering the data you need to tell your IT success story.

My All-Time Favorite Super Bowl Commercial

Posted: Jan 30, 2019 12:00am ET BY Bill Duggan

The week before Super Bowl Sunday, ANA Group EVP Bill Duggan recalls his all-time favorite Super Bowl ad.

5 Brand Purpose Myth Busters

Posted: Jan 28, 2019 12:00am ET BY Betsy Henning

Brand purpose is a hot-button topic these days, but do marketers have their facts straight? Besty Henning of AHA busts five common brand purpose myths.