All MKC Content

In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, shared case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging.

This session will address significant decisions over the past year in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).

This session will address significant decisions over the past year in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).

Marketers need to understand new technologies and data flows to ensure compliance with privacy laws.

In this video, top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.

Top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.

In Ron Urbach’s annual presentation, uncover with him the latest legal developments, practice tips, key trends, and unique insights in marketing, advertising, privacy/data, and regulatory law.

To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.

Masters of the arts give industry highlights of the year and share strategies/tactics and an insider’s look at how to deal with the key issues of the day.

Masters of the arts give industry highlights of the year and share strategies/tactics and an insider’s look at how to deal with the key issues of the day.

There is currently no federal law that mandates web accessibility for private entities, generally, in the United States. The good news for defendants in Americans with Disabilities Act (ADA) court cases is that best practices for digital accessibility have become quite clear despite the absence of regulation.

In this session, industry experts discussed important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, Mon discussed options for competitors.

Gonzalo Mon, Partner at Kelley Drye & Warren, recently discussed important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, Mon discussed options for competitors.

In this video, Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.

Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.

One of the most pronounced effects of the pandemic has been the change in how people shop at brick-and-mortar stores: They have become more deliberate in their behavior, focused on keeping within budgets, making fewer visits, and getting in and out as fast as possible.

This session will give a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports, that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.

This session will give a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports, that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.

This session will touch on legal developments in matters of trademark and copyright law over the past year.