All MKC Content

Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.

Diversity of voices in a marketing organization is as important to growth as having diversity of people.

In this video, Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.

Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.

We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.

We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.

We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.

In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.

She’ll share her experience about uncovering unique insights, transforming Hispanic Heritage brands into growth engines and how some of their biggest traditional American mainstream brands have accelerated their growth by untapping this opportunity; which has led them to more than $350MM in sales in the last 3 years. Nestle is planning to continue to develop and nurture Hispanic for the future, because without inclusivity there is NO GROWTH.

She’ll share her experience about uncovering unique insights, transforming Hispanic Heritage brands into growth engines and how some of their biggest traditional American mainstream brands have accelerated their growth by untapping this opportunity; which has led them to more than $350MM in sales in the last 3 years. Nestle is planning to continue to develop and nurture Hispanic for the future, because without inclusivity there is NO GROWTH.

In this video, a panel of industry experts discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to adjust their sound.

Today, the world sounds different. If you listen carefully, you'll hear consumers clamoring for more representation and support. How can marketers turn up the sound of a more diverse America? Pandora discussed the many ways the market is changing, how consumers perceive media and advertising today, and what companies can do to create a more equal landscape.

The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.

The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.

The events of 2020 have brought clarity to what matters. The role of business has been forever disrupted. It is now inescapably clear that brands and companies have a responsibility to step up as a force for good and a force for growth – for consumers, communities, our industry, and the world.

In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

This session explored how loyalty programs are being shaped by COVID-19 and their impact on revenue generation, and provided best practice for implementation and integration across the customer journey.