All MKC Content

With streaming at an all-time high, having a CTV-focused media strategy is now table stakes for advertisers. But it’s not smooth sailing just yet. At the same time as marketers shift ad dollars to streaming TV, they’re waking up to a world with holes in identity resolution, which makes it difficult to accurately engage and report on the new CTV audience.

In this video, a panel of lawyers examined a number of legal cases with ramifications for food producers and retailers who are grappling with the consequences of the COVID-19 pandemic.

A panel of lawyers examined a number of legal cases with ramifications for food producers and retailers who are grappling with the consequences of the COVID-19 pandemic.

This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.

This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.

This year, COVID-19 has created new challenges for businesses in all areas of law. For this panel, we'll discuss how COVID-19 has changed these areas and others and how it will likely keep changing them.

Get a preview of findings from the 2020-2021 State of Local Marketing Report, including the framework and formula for assessing Local Marketing Maturity that is enabling some local partners to achieve 2x greater revenue growth than their peers.

The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. In this video, a panel of legal experts discussed these challenges and ways to navigate them.

The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. A panel of legal experts discussed these challenges and ways to navigate them.

Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.

Between July 1 and September 30, 2020, Innovid analyzed over 60 billion advertising impressions across mobile, desktop, CTV devices, and social platforms to provide a complete view of U.S. video advertising.

This session will cover new and developing tools of deception and misinformation a brand can face across different social media platforms.

In this video, industry legal experts reviewed new and developing tools of deception and misinformation a brand can face across different social media platforms.

Industry legal experts reviewed new and developing tools of deception and misinformation a brand can face across different social media platforms.

In this webinar, Jason Wiese, SVP, Director of Strategic Insights at VAB, shared case studies based on an analysis of hundreds of campaigns that clearly illustrate the bottom-line business benefits of brands embracing inclusivity messaging.

This session will address significant decisions over the past year in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).

This session will address significant decisions over the past year in Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB).

Marketers need to understand new technologies and data flows to ensure compliance with privacy laws.

In this video, top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.

Top industry lawyers delved deep into key topics related to marketing and technology’s legal implications for industry practitioners, providing examples and best practices.