All MKC Content

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu discusses the Good-Loop platform with cofounder and CEO Amy Williams and gets her thoughts on the disconnect between how brands talk about purpose and the messaging they convey to consumers.

Under pressure from privacy advocates and regulatory bodies, major browsers such as Google Chrome and Apple Safari are expected to phase out these tiny nuggets of behavior-tracking code by 2023. Media companies are working on more privacy-compliant alternatives. But it’s unclear whether any of these options will attract enough industry backing by then to truly help marketers deliver personalized advertising experiences to consumers.

Corona Island is taking brand extension to another level. The island, which opens this summer, will offer visitors a slew of environmental lessons that they can apply at home. Felipe Ambra, global VP for Corona at Anheuser-Busch InBev, hopes the destination will also serve as a beacon for other brands eager to accelerate their sustainability efforts.

ANA’s Ask the Expert research service answers the question, “How have direct mail and print been affected by rising papers costs and supply chain issues, and how can my brand adjust to these changes?"

In the latest episode of ANA Champions of Growth, learn how CMOs and brand managers create a strategic framework for Diversity, Equity, and Inclusion (DEI) and develop a keener sense of belonging throughout the enterprise.

Bob Liodice, CEO of ANA and Steve Lanzano, President and CEO of TVB discussed the local broadcast TV landscape and how it can benefit marketers, including hot topics like TV measurement, media usage, CTV and Next Gen TV.

ANA just concluded our 2022 Media Conference presented by our good friends at the A+E Networks. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

The oldest gen Zers will turn 25 years old in 2022. That’s old enough to be starting their adult lives: buying cars, grocery shopping for themselves, and deciding where to get their news and entertainment. Email is already an important channel for gen Z.In a recent study by CM Group, 23 percent of gen Z obtains news and information from newsletters, the same as millennials.

In this video, the chair of the ANA's Email Excellence Center Committee, Matthew Vernhout, interviewed ANA DC leader Chris Oswald and D. Reed Freeman, Jr., a partner at Venable LLP, on what ANA members and email practitioners shared as a key concern — advocacy.

In a fireside chat, the chair of the ANA's Email Excellence Center Committee, Matthew Vernhout, interviewed ANA DC leader Chris Oswald and D. Reed Freeman, Jr., a partner at Venable LLP, on what ANA members and email practitioners shared as a key concern — advocacy.

March’s Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

Russia’s invasion of Ukraine has sent shockwaves throughout the world; and with so much information sent digitally today, the events have been unfolding in real-time with no filter, and often with no commentary. People around the world are looking for a response from those with the power of global conversation, and brands are naturally part of this.

In this webinar, Jay Schwedelson, president and CEO of Worldata and founder of SubjectLine.com, walks through the latest email best practices to cut through the noise and ensure your emails are making an impact.

In this webinar, learn how the Walgreens Brand Design and Content Studio launched a Writers Room of diverse and underrepresented content producers who reflect the brand's broad retail audience to unlock a variety of insights in real time.

Sales and marketing alignment remains one of the toughest challenges among many B2B companies. However, while they may have different views of what defines success, sales and marketing executives are acting much more in tandem when it comes to serving their customers, says a new study. Buyers are also playing a key role in pushing marketers to integrate with their sales counterparts.

Over the past few years, brands have wrestled with the question: What is a brand’s responsibility to consumers and to the world? Based on the amount of ink dedicated to the topic, it’s clear that brands have no easy answer. Whether you want your brand to serve as an advocate for social justice, climate action, or for nothing at all, you can’t escape brand responsibility in 2022.

Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized.

In this webinar, hear from Venable about this year's important state privacy developments. Speakers discussed the growing patchwork of state privacy laws and the significant impacts these laws could have on ANA's members and the advertising industry.

As ad-supported streaming continues to grow, marketers are weighing the best ways to engage with consumers who have more options and control than ever before. Early research from WarnerMedia shows that a more customized, intentional ad approach is not only highly effective but can generate a unique level of affinity from consumers.

Abandoned carts are the cause of billions in lost revenue each year. But with the shift to all things digital, how can brands succeed at regaining the attention of hyper-distracted, overstimulated customers with so many competing options just a click or scroll away?