Q&A
Corona Is Opening an Island
Felipe Ambra of AB InBev says the island retreat could be the brand's springboard into other travel and hospitality ventures
Corona Island is taking brand extension to another level. The island, which opens this summer, will offer visitors a slew of environmental lessons that they can apply at home. Felipe Ambra, global VP for Corona at Anheuser-Busch InBev, hopes the destination will also serve as a beacon for other brands eager to accelerate their sustainability efforts.
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