Brand, Creativity, and Media
The craft of marketing and its connection to innovative experiences and media represents the centerpiece for potential growth.
By improving their effectiveness through innovation, staying true to a brand's purpose, and shifting to a "Brands for Humans" mindset, marketers will build the foundation for long-term business growth and brand value.
The ANA’s Approach
Whether the key to your brand's success is purpose-driven marketing, delving into the latest creative trends, or addressing media transparency, we offer a robust selection of workshops, committees, events, and marketing intelligence you need to drive growth today and in the future.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News
Instagram Updates Its Grid Layout to Appeal to TikTok Users
Since its launch in 2010, Instagram's classic 1:1 aspect ratio for its user profile grid has gone unchanged — until now. The shift to a portrait-style layout comes at a time when TikTok's future in the U.S. is uncertain.
Money Slides
Customers' Most Serious Sources of Complaint, by the Numbers
Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the problems experienced with products and services that consumers regard as the most serious, with overcharges and excessive prices topping the list.
Partner Content
How Creative Consistency Can Work Magic for Brand-Building
Consistency has long been recognized as a driver of brand-building. Yet many brands struggle to embrace this principle, often succumbing to the allure of novelty or internal pressures to "reinvent." But a new report suggests consistency doesn't just sustain creativity, it can unlock exponential growth over time.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- ‘STORYMAKING for Good’ Mastery Program
- Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
- Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee
- B2B Committee