Media and Supply Chain Transparency

Marketers today operate in the least transparent ecosystem in our industry's history, with a supply chain fraught with waste, inefficiency, and ineffectiveness.

The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable. Measurement – the pursuit of transparency and privacy compliance in this area – is an integral part and builds the foundation of sound media decisioning. One of the leading examples is the ANA's Cross-Media Measurement (CMM) initiative.

The Challenge

The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.

The ANA’s Response

The ANA is a steering committee member of Privacy for America, a coalition advocating for strong national consumer data privacy and security legislation, and has championed the Partnership for Responsible Addressable Media (PRAM), a collaborative effort to advance and protect critical functionalities while safeguarding privacy and improving the consumer experience.

Leading Edge

Sensitive Data: Commonalities and Outliers Among State Privacy Laws

by Richy Glassberg, 1 day ago

Many men, especially young men, feel left behind as the world moves forward. This is a conversation that has significant implications for brand marketers as well as society at large.

Leading Edge

Pathways to Transparent Media: Why Aren't Brands Using the Tools They’ve Said They Need?

by Jacek Chrusciany, 4 days ago

The digital advertising industry and its infrastructure have come a long way since P&G’s Marc Pritchard launched his famous and highly effective crusade to bring about a “cleaner and more transparent advertising ecosystem.” And yet, many advertising campaigns today are still struggling with quality and transparency issues when it comes to the placement of their media buys.

Leading Edge

The SaaS Model Has Arrived for Publisher Ad Tech — Here’s Why

by John Shankman, 4 days ago

With economic headwinds, mushrooming technical complexity, maturing growth rates, and supply chain inefficiencies, publisher revenue and profit models are under more pressure than ever before. It certainly makes sense that publishers today are thoughtfully weighing the different options for managing their ad tech.

Industry Conferences

November 11th

2024 ANA Masters of Advertising Law Conference
Scottsdale, AZ

View All

Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

View All

1-Day Conferences

November 7th

Excellence in Data Analytics hosted by Rock & Roll Hall of Fame (In-Person Only)
Cleveland, OH

View All

Webinars

No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.

View All

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.