Brand/Marketing Innovation
Marketing's digital transformation presents enormous opportunities and implications for building brands and growing businesses.
To leverage this potential, the ANA works to highlight — and offer insight into — our industry's most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.
The Challenge
As the more tedious and time-consuming media transactions become automated and marketers begin to fully leverage innovations like facial recognition, predictive analytics, and blockchain, companies will need to invest in the latest technology and infrastructure to meet new benchmarks of marketing success, create a compelling customer experience, and accurately measure the brand's overall value.
The ANA’s Response
Building a successful brand and leveraging innovations to keep it fresh requires a large investment in both time and resources. That's why we offer a robust selection of workshops and courses, along with thousands of videos, articles, and tools, to help members delve into the latest emerging trends and technologies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News
In a Slight Respite for Consumers, Inflation Starts to Cool
Inflation is easing, albeit slightly. The Consumer Price Index for February was up 2.8 percent from a year earlier, after rising another 0.2 percent from January. That was a step down from January's surprisingly large 0.5 percent increase and came in below economists' expectations, according to the Bureau of Labor Statistics. However, existing cracks in the economy, such as a rise in jobless claims, could still lead to a sharp downturn.
ASK Answers
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Knowledge Partners
Global Soft Power Index 2025
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Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- ‘STORYMAKING for Good’ Mastery Program
- 3 Steps to Implementing Agile in Your Marketing Organization (Micro)
- 3 Steps to Implementing Generative AI in Your Marketing Organization (Micro)
1-Day Conferences
Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Brand Management Committee
- Account-Based Marketing Committee