Brand/Marketing Innovation
Marketing's digital transformation presents enormous opportunities and implications for building brands and growing businesses.
To leverage this potential, the ANA works to highlight — and offer insight into — our industry's most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.
The Challenge
As the more tedious and time-consuming media transactions become automated and marketers begin to fully leverage innovations like facial recognition, predictive analytics, and blockchain, companies will need to invest in the latest technology and infrastructure to meet new benchmarks of marketing success, create a compelling customer experience, and accurately measure the brand's overall value.
The ANA’s Response
Building a successful brand and leveraging innovations to keep it fresh requires a large investment in both time and resources. That's why we offer a robust selection of workshops and courses, along with thousands of videos, articles, and tools, to help members delve into the latest emerging trends and technologies.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Pulse
Innovation Insights from Atlanta-Based Brands at ANA Marketing Tech Conference
At the recent ANA Marketing Technology Momentum conference, industry leaders shared transformative approaches to personalization and customer experience.
Pulse
Three Award-Winning Campaigns That Leveraged Technology to Build Connection
When people are brought together through a shared passion or experience, a special connection is built. Brands can leverage the power of community by creating memorable experiences. Technology can enhance the poignancy of the experience when applied appropriately and thoughtfully. Below are three campaigns that prioritized engaging experiences and building community through culture and brand love by using technology.
Marketing News Quiz
Marketing News Quiz for February 8, 2025
In this week's marketing news quiz: The Grammys have their big night, OpenAI launches two new tools, McDonald's brings back a long-lost character, and more.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- ‘STORYMAKING for Good’ Mastery Program
- Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
- Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
1-Day Conferences
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Brand Management Committee
- Account-Based Marketing Committee