Instagram Updates Its Grid Layout to Appeal to TikTok Users | ANA

Instagram Updates Its Grid Layout to Appeal to TikTok Users

The move from a square to portrait-style layout comes amid TikTok's uncertain future in the U.S.

Since its launch in 2010, Instagram's classic 1:1 aspect ratio for its user profile grid has gone unchanged — until now. The shift to a portrait-style layout comes at a time when TikTok's future in the U.S. is uncertain.