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Three Emerging Tech Trends Brands Need to Embrace to Make Personalization a Priority

Posted: Apr 11, 2019 12:00am ET BY Penry Price

With the winter trinity of tech festivals behind us, let’s look at three major tech trends marketers need to bone up about for the next several months and beyond.

ANA’s 2019 Influencer Marketing Guide and Playbook

Posted: Apr 10, 2019 12:00am ET BY Leah Marshall

The ANA’s influencer marketing resources are everything you need to help establish and execute your influencer strategy.

4 Tips for Improving Digital Media's Customer Experience

Posted: Apr 9, 2019 12:00am ET BY Mike Herrick

Mike Herrick of Urban Airship shares his strategies for keeping customers invested in digital media.

Trust Between Marketers and Agencies Is Earned

Posted: Apr 5, 2019 12:00am ET BY Bill Duggan

There has been much recent debate about the level of trust in today’s advertising industry, and a just-released report from the ANA confirms that client-side marketers indeed have trust issues with their agency partners.

Winning Product Launches: Case Studies in Tactic Selection

Posted: Apr 5, 2019 12:00am ET BY Morgan Strawn

When a company launches a new product or service, simple novelty won’t cut it with consumers. Here are some ways brands have pushed the envelope with their product launches.

Improve Your Content Performance on Social Media

Posted: Apr 4, 2019 12:00am ET BY Amanda Sparks

Staying visible and relevant is key to successful social media marketing. Here are some tips to help marketers hone their campaigns.

The Bad Data Domino Effect: Far-Reaching Consequences of Inaccurate Location Data

Posted: Apr 3, 2019 12:00am ET BY Warren Zenna

Inaccurate location data has the power to undermine an entire campaign. Here’s what marketers can do about it.

Beyond Profit Podcast: Engaging for Good, with David Hessekiel

Posted: Apr 3, 2019 12:00am ET

In the latest episode of the ANA Brand Purpose podcast, David Hessekiel joins ANA's Ken Beaulieu to discuss why recent research shows that brands need to take a stance on social issues in order to continue positive relationships with consumers