Marketing Maestros | Marketing Maestros | Blogs

The ANA fondly remembers Cynthia Perkins-Roberts, who blazed a trail for multicultural and inclusive marketing and was an advocate for marketers everywhere.

Growth in 2019: A Legal Perspective

Posted: Jan 2, 2019 12:00am ET BY Doug Wood

Doug Wood of Reed Smith provides an outlook on legal challenges marketers who care about growth need to keep in mind in 2019.

Here's How These Brands Used Influencer Marketing Successfully

Posted: Nov 8, 2018 10:00am ET BY Joanna Fragopoulos

For companies, the challenge is in leveraging influencers the right way to engage with consumers personally and authentically. Here's how four brands merged influencer marketing with personal storytelling effectively.

Fifty-Two Percent of Marketers Will Ask Agencies to Lower Internal Costs

Posted: Apr 12, 2012 12:00am ET BY Bill Duggan

My two most recent blogs have reported on findings from the latest edition of ANA’s “Recession Survey.” These survey results have gotten quite a bit of attention. CMO.com, in fact, gave the recession survey the honor of “This Week’s Top Story.” CMO.com said:

Clients Asking Agencies to be Cost Efficient

Posted: Apr 3, 2012 12:00am ET BY Bill Duggan

ANA recently fielded the sixth edition of our “Recession Survey,” a survey initiated in the depths of the recession in 2008 to understand how the economic atmosphere is affecting client-side marketers.

New ANA Recession Survey Results

Posted: Mar 28, 2012 12:00am ET BY Bill Duggan

ANA recently fielded the sixth edition of our “Recession Survey,” a survey initiated in the depths of the recession in 2008 to understand how the economic atmosphere is affecting client-side marketers.