Marketing Maestros | Marketing Maestros | Blogs

Google’s Quiet Move: Responsive Search Ads Are Now the Default Format

Posted: Jul 20, 2021 12:00am ET BY Brian Coccaro

If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default ad format in Google Ads reminds me of a very particular chess tactic: the quiet move.

We Are Rebuilding Digital Advertising: Marketers, Your Choices Matter

Posted: Jul 15, 2021 12:00am ET BY Joe Zawadzki

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice. We can choose what aspects of our pre-pandemic routine we want to go back to and what we want to leave in the past. For marketers, the events of the last year should serve as a catalyst for real and lasting change.

How to Be a Better Customer-Centric Marketer

Posted: Jul 13, 2021 12:00am ET BY Nancie McDonnell Ruder, ANA Faculty

Marketing success is simple: Brand marketers who truly understand their customers create engaging and successful new products and communications, and through those successes, reap the benefits of increased sales and engagement. Meanwhile, those who don’t understand their customers fail to connect and fall further behind. Luckily, anyone can learn to be a better customer-centric marketer.

Good On the Ground: A Q&A with Amy Smith of TOMS

Posted: Jul 12, 2021 12:00am ET BY Mike Kaufman

As the original one-for-one company, TOMS created a new way of doing business — merging profit with purpose while inspiring customers to be part of the giving experience. TOMS has evolved their impact model but continues to remain grounded in their mission of using business to improve lives.

Innovative Strategies for Modern Marketing Success

Posted: Jul 8, 2021 12:00am ET BY Jay Kulkarni

Shifts in marketing needs have created an evolution across marketing teams and in the marketing services industry. As we rush full speed into the golden age of automation, marketing teams must utilize a combination of technology, data and insights, audience definition and acquisition, operational efficiency, best practices and of course automation strategies to ensure success and scalability.

Making it Funomenal: A Q&A with Robert Pasin of Radio Flyer

Posted: Jul 7, 2021 12:00am ET BY Mike Kaufman

Robert Pasin, chief wagon officer at Radio Flyer and grandson of the company’s founder, is no stranger to innovation. At the 2021 ANA Brand Activation & Creativity Conference, presented by TikTok, Pasin discussed the importance of establishing a brand identity and leveraging its purpose within your overall brand strategy.

B2B Virtual Events, Re-Imagined

Posted: Jul 1, 2021 12:00am ET BY Michelle Bandler

The COVID-19 pandemic necessitated a shift to virtual events, but even as in-person events begin to resume, virtual will remain a key strategy for B2B marketers. According to Google's latest research with Ipsos, 46 percent of B2B buyers plan to attend more virtual events this year than they did last year.

L'Oréal’s Shenan Reed On Advertising as a Service

Posted: Jun 29, 2021 12:00am ET BY Bill Duggan

Shenan Reed, Senior Vice President, Head of Media at L'Oréal, recently spoke at the ANA Media Conference on the power of advertising to be a service to the customer. To follow up on her presentation, group EVP Bill Duggan sat down with Reed for an interview.

Beyond Profit Podcast: Minter Dial on Becoming a Better Leader

Posted: Jun 23, 2021 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, author Minter Dial joins host Ken Beaulieu to discuss his new book "You Lead: How Being Yourself Makes You a Better Leader," how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.

Is Your Digital Transformation Effort Doomed?

Posted: Jun 22, 2021 12:00am ET BY Keith Schwartz

While there are multiple reasons that doom a digital transformation, there’s one that will guarantee disappointment: setting one’s sights too low. Proper goal setting is imperative.