Beyond Profit Podcast: Minter Dial on Becoming a Better Leader

In a world of constant commotion, social unrest, and political upheaval, where employees and customers demand authenticity from companies, Minter Dial believes that business leaders must rethink what's important. In his new book, You Lead: How Being Yourself Makes You a Better Leader, Dial argues that when leaders create an employee-first, customer centric-culture and have the courage of their convictions, they can bring a brand's purpose to life, build trust and drive sustained growth.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Dial joins host Ken Beaulieu to discuss his new book, how brands can hit on the right purpose, why having a chief ethics officer raises red flags, and more.