Marketing Maestros | Marketing Maestros | Blogs

How Marketers Should Reimagine Digital Strategy in a Cookie-less Future

Posted: May 25, 2021 12:00am ET BY Mark Connon

As the advertising industry churns toward an impending date of deprecation of the third-party cookie and Apple follows suit with greater restrictions on their IDFA, it's time for marketers to begin the process of implementing new digital strategies.

Talking Influencer Marketing With Rocket Mortgage’s Casey Hurbis

Posted: May 21, 2021 12:00am ET BY Leah Marshall

At the 2021 ANA Influencer Marketing Conference Presented by TikTok, Casey Hurbis, CMO at Rocket Mortgage, will be sharing how Rocket brought, not just one, but two Super Bowl commercials to life and landed the top two rankings on USA Today's Ad Meter. Casey spoke with the ANA in advance of the event to preview the vision behind the campaign and its outcomes.

4 Questions That Can Help Brands Connect Vision, Purpose and Trust

Posted: May 20, 2021 12:00am ET BY Anne Kawalerski, Michelle Lynn

When purpose drives vision, companies are in a position of strength and can meet customer needs in a way that builds trust. Bloomberg analysis revealed four key questions that brands should explore in order to understand how the factors that define purpose, vision and trust interact to underpin performance.

What Looming Postal Increases Teach Us About The Future of Omnichannel Marketing

Posted: May 19, 2021 12:00am ET BY Britt Vatne

Amid the entire digital revolution in advertising, direct mail has remained a reliable constant for performance-minded marketers. But, unbeknownst to many, the costs of postage are heading toward a steep increase. Its impact on direct mail and the companies that rely on it could be immense.

Things Are Different Now — and That’s Good

Posted: May 18, 2021 12:00am ET BY David Carrel

Innovations designed to help people during the pandemic will have a lasting — and positive — impact on our lives.

Media KPIs That Matter

Posted: May 18, 2021 12:00am ET BY Bill Duggan

The ANA Media Leadership Growth Council was recently established to be a direct counterpart to the CMO Growth Council, with an exclusive focus on media. The group is currently working to establish its growth agenda, and measurement will certainly be an important part of that.

The Purpose Advantage: A Q&A with Barkley’s Jeff Fromm

Posted: May 14, 2021 12:00am ET BY Jerusha Harvey

In his ANA workshop about the power of purpose, Jeff Fromm teaches marketers all about how unlocking your brand’s purpose can help elevate your messaging, forge stronger connections with customers, and attract all-star talent. The ANA’s Jerusha Harvey sat down with Fromm to discuss the principles of purpose marketing and the keys to unlocking a brand’s purpose.

How Virtual Strategies Can Boost Marketing Performance for B2B Enterprises

Posted: May 13, 2021 12:00am ET BY Dmitri Lisitski

It’s no secret that B2B enterprises have lagged behind their B2C counterparts when it comes to embracing digital transformation, but the pandemic-driven surge in remote work has spurred many B2Bs to step-up their adoption of digital marketing and e-commerce. It’s been a positive experience for most, as they’ve discovered the advantages virtual strategies have to offer, especially better ways ...

U.S. Marketers: Meet Mexican Americans

Posted: May 12, 2021 12:00am ET BY Carlos Diaz

Marketers have made strides in reaching Hispanics, but we’re still painting with too broad a brush. As a result, we’ve overlooked the largest Hispanic community: Mexican Americans.

Don’t Guess, Ask: How Quiz Commerce Answers the Challenges of a Cookie-Free World

Posted: May 11, 2021 12:00am ET BY Tom Coburn

Google’s recent Chrome and email ID announcements have put the industry on notice: consumers want greater control over their data, and going forward, brands will need to build their customer journeys around fully privacy-compliant first-party data. That’s there quiz commerce comes in.