All MKC Content
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Quick Bits for the Week of January 21, 2019
Trends and Technology January 21, 2019What marketers need to know this week: Gillette believes in the best in men, Skittles will stage a Broadway musical, and more.
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Five Tips Every Marketer Needs, From the 2018 REGGIE Awards
Trends and Technology January 18, 2019The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with these tips!
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Digital Commerce Trends for Marketers
Event Recaps January 17, 2019This session showcased examples of how and where brands can provide frictionless, seamless shopping experiences.
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Governors Island AR Experience
Event Recaps January 17, 2019Havas developed an AR project that improved the visitor experience at Governors Island through storytelling.
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How Brands are Using Voice Activation to Improve Consumer Experiences
Event Recaps January 17, 2019Google partners with marketers to use insights and data to transform the consumer journey and future-proof its business.
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How Emerging Technologies Can Bridge the Gap Between Human Input and Machine Output
Event Recaps January 17, 2019CTRL-labs is using VR and AR to create vivid, immersive experiences for consumers.
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How Esports Builds Brands Through Storytelling
Event Recaps January 17, 2019Charles Cantu led a discussion about the rise in popularity of esports.
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How to Digitally Amplify a Launch Event: Five Tips from Qualcomm
Event Recaps January 17, 2019Qualcomm shared advice for giving a physical event an effective presence online.
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Martech for the Future: How Innovators are Engaging Audiences with VR and AR
Event Recaps January 17, 2019Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.
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Optimizing E-Commerce Websites with Split Testing
Event Recaps January 17, 2019Kopari Beauty shared the results of myriad split tests that it conducted on numerous features of its direct-to-consumer e-commerce website.
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Panel: How Immersive Media Is Changing Consumer Experiences
Event Recaps January 17, 2019A panel explored the current state of immersive media, including virtual reality, augmented reality, and other platforms that will shape the way viewers and consumers interact with the world around them.
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Social Media Marketing for the Environment
Event Recaps January 17, 2019Sambazon explained how it used influencer marketing and user-generated content to help protect the rainforest.
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Ten Innovative Trends Happening in Retail
Event Recaps January 17, 2019Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail.
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Five Ways Marketers Will Adapt to Consumer Power in 2019
Webinar Rewinds January 16, 2019Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.
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How to Improve Your Content Production, Workflow, and Execution
Event Recaps January 16, 2019Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.
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When’s the Right Time to Revitalize a Brand?
Trends and Technology January 16, 2019Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.
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Avoiding Deadly Scope of Work Traps
Knowledge Partners January 15, 2019Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.
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Data and Measurement
Insight Briefs January 15, 2019This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.
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Going Beyond Brand Marketing at Boxed
Event Recaps January 15, 2019Boxed, a wholesale retailer of bulk items, uses online and mobile-driven platforms to stand out from its storefront warehouse competitors.
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Moet-Hennessy Stays Top of Mind
Event Recaps January 15, 2019For hundreds of years Moet & Chandon and Hennessey have been two of the top champagne and cognac brands in the world. In this session, Giles Woodyer, Brand Strategy – Moet-Hennessey, will share how they are able to keep these storied brands fresh, exciting and top of mind for consumers.
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