All MKC Content
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Brand Activation Legal Committee: February 2019
Event Recaps February 28, 2019Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.
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Host Opening Remarks for the 2019 Brand Masters Conference
Event Recaps February 28, 2019Conference host and ANA Brand Management Committee Chair Roger Adams delivered opening remarks at the 2019 Brand Masters Conference.
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Financial Services Firms Fall Far Short with Women
Partner Content February 28, 2019U.S. financial services firms are leaving money on the table when it comes to their relationships with female investors, a new Kantar study finds. Women hold $782 billion in investable assets — here's how they approach investing, and what financial marketers can do to win their business.
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New Services, New Marketing Techniques: Aetna’s Story
Event Recaps February 28, 2019Aetna described its reconceived mission, services, and marketing methods.
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New Services, New Marketing Techniques: Aetna’s Story
Conference Highlights February 28, 2019Pivoting from an insurance company to a health brand required Aetna to massively overhaul its marketing.
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Opening Remarks — Effie Worldwide, Inc.
Conference Session Videos February 28, 2019Effie Worldwide, Inc. President and CEO Traci Alford discussed marketing effectiveness and the Effie career cycle.
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Operating Principles from Kraft-Heinz
Conference Highlights February 28, 2019Kraft Heinz gives the marketing teams behind its 200 brands autonomy and the benchmarks to drive growth.
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Operating Principles from Kraft-Heinz
Conference Session Videos February 28, 2019At the intersection of pop culture, KHC Brands, and food, Kraft Heinz marketers are working to develop exciting and relevant campaigns. In this video, learn about this approach, known as “The KHC Way.”
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Operating Principles from Kraft-Heinz
Event Recaps February 28, 2019At the intersection of pop culture, KHC Brands, and food, Kraft Heinz marketers are working to develop exciting and relevant campaigns. This approach is known as “The KHC Way.”
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Seven Super Bowl Ads for the Internet: Fiat Chrysler’s "Big Game Blitz”
Event Recaps February 28, 2019Fiat Chrysler described its wide-ranging 2019 Super Bowl ads, which it created exclusively for the web.
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T-Mobile’s Improvements to Customer Experience
Event Recaps February 28, 2019Learn all about what makes T-Mobile’s marketing so effective and how it plays a significant role in the company’s success.
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Three Principles for a Successful Agency Relationship from Prudential
Conference Session Videos February 28, 2019In this video, learn about the three guiding principles that have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.
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Three Principles for a Successful Agency Relationship from Prudential
Event Recaps February 28, 2019Three guiding principles have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.
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Tide’s Evolution in Pursuit of Relevance
Conference Highlights February 28, 2019P&G’s Tide is meeting the challenge of staying relevant by blurring the line between advertising and reality.
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Tide’s Evolution in Pursuit of Relevance
Conference Session Videos February 28, 2019In this video, learn how Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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Tide’s Evolution in Pursuit of Relevance
Event Recaps February 28, 2019Tide and its agency partner take risks to keep the 72-year old commodity brand relevant and interesting to today’s consumers.
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We Have the Meats: How Arby’s Came Back to Life
Conference Session Videos February 28, 2019In this video, learn how Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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We Have the Meats: How Arby’s Came Back to Life
Event Recaps February 28, 2019Arby’s “We Have the Meats” campaign helped turn around the failing fast-food chain’s business and transform customer perception of the brand.
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2018 Analytic Challenge Winner Presentation
Event Recaps February 27, 2019Learn how Cartesian DataSciences developed the highest scoring algorithm for the 2018 ANA's DMA Analytic Challenge, creating a solution for analyzing a set of first-party data provided by a direct marketer of consumer products that predicts new customers' six-month "lifetime" value to the marketer.
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Creating Impact in a Fast-Moving, Skeptical Youth Culture Landscape
Event Recaps February 27, 2019Eric Asche, CMO at Truth Initiative, explained how to create campaigns that speak to bigger truths and make the world a safer place to live.
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