All MKC Content
-
Identity Shifters: A Gen Z Exploration
Knowledge Partners March 5, 2019RPA’s “Identity Shifters: A Gen Z Exploration” was a yearlong study of Gen Z told through the generation’s own quotes and perspectives. The report covered Gen Z’s behaviors and opinions around social media, diversity, education, fashion, entertainment, and more.
view -
Mike's HARDER Pop-Up Experience
Event Recaps March 5, 2019Learn about the partnership between mike's HARDER and Deadpool 2 and how the events resulted in 112 million media impressions and coverage in over 200 media articles, including top-tier outlets like Complex, Elite Daily and Mashable.
view -
Purposeful Experiential Marketing That Will Not Be "Forgotten"
Event Recaps March 5, 2019Learn how the Illinois Council Against Handgun Violence partnered with FCB Chicago and did what all the headlines and news coverage on the gun violence epidemic couldn't: it stopped people in their tracks and motivated them to take action.
view -
Breaking Through: Xandr Relevance Report
Knowledge Partners March 4, 2019The Xandr Relevance Report studied both consumer behavioral trends and advertiser spend and strategy to determine the most effective methods of consumer engagement.
view -
Quick Bits for the Week of March 4, 2019
Trends and Technology March 4, 2019What marketers need to know this week: Coscto outpaces Amazon in customer satisfaction, Facebook announces “clear history” feature, and more.
view -
Taking Measure of Performance
Insight Briefs March 4, 2019This Insight Brief discusses data and various performance metrics and includes case studies from Anheuser-Busch and Kopari Beauty.
view -
Big Brands Still Matter
Event Recaps March 1, 2019A team of traditional CPG marketers delivered strong growth on $1 billion brands by using a mix of old and new tools.
view -
How Orangetheory Fitness Uses Data to Make Fitness Fun
Conference Highlights March 1, 2019Human connections through coaching and technology are key brand differentiators for Orangetheory Fitness.
view -
How Orangetheory Fitness Uses Data to Make Fitness Fun
Conference Session Videos March 1, 2019In this video, discover how Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.
view -
How Orangetheory Fitness Uses Data to Make Fitness Fun
Event Recaps March 1, 2019Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.
view -
Overview of the 2019 Brand Masters Conference
Conference Highlights March 1, 2019Get a two-minute overview of the 2019 Brand Masters Conference.
view -
Re-Branding Cannabis — How MedMen Is Elevating the Conversation
Conference Highlights March 1, 2019MedMen uses hyperlocal marketing tactics to build awareness of its chain of cannabis stores.
view -
Revitalizing the Mortgage Industry
Conference Highlights March 1, 2019In launching Rocket Mortgage, Quicken Loans ignored the noise and listened to the consumers’ calls for simplification.
view -
Revitalizing the Mortgage Industry
Conference Session Videos March 1, 2019In this video, hear how Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.
view -
Revitalizing the Mortgage Industry
Event Recaps March 1, 2019Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.
view -
Shopping for Cannabis with MedMen
Conference Session Videos March 1, 2019Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.
view -
Shopping for Cannabis with MedMen
Event Recaps March 1, 2019Known as “The Apple Store of Weed,” MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.
view -
The Value of Rewarded Video Ads
Trends and Technology March 1, 2019For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.
view -
2019 Brand Masters Conference — Opening Remarks
Conference Session Videos February 28, 2019ANA CEO Bob Liodice delivered the opening remarks at the 2019 Brand Masters Conference.
view -
Achieving Accessibility In Email Marketing: For Marketers and Designers
Leading Edge February 28, 2019This resource provides advice for making emails accessible to the disabled.
view