All MKC Content
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How to Superpower Customer Experiences in B2B
Event Recaps December 17, 2020In this session, get actionable intelligence and comprehensive insight into what adds value to the B2B buyer’s experience — on a personal and professional level.
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TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS
Conference Session Videos December 17, 2020Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.
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TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS
Event Recaps December 17, 2020Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.
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Turning Customer Pain Points into a Billion Dollar Win with Advanced Analytics
Conference Session Videos December 17, 2020In 2017, the Zillow Group was at a strategic crossroads. In this video, learn how the brand identified new opportunities to keep meeting growing customer expectations for on-demand online-driven experiences.
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Turning Customer Pain Points into a Billion Dollar Win with Advanced Analytics
Event Recaps December 17, 2020In 2017, the Zillow Group was at a strategic crossroads and needed to identify new opportunities to keep meeting growing customer expectations for on-demand online-driven experiences.
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Unlock the Agile Framework That Will Transform Your Marketing
Conference Session Videos December 17, 2020In this video, Neustar’s Marc Vermut discussed how marketers can build an agile, analytics framework that will help their businesses thrive with confidence.
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Unlock the Agile Framework That Will Transform Your Marketing
Event Recaps December 17, 2020Neustar’s Marc Vermut discussed how marketers can build an agile, analytics framework that will help their businesses thrive with confidence.
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Diversifying with Direct Mail
Partner Content December 17, 2020While some channels perform well across the customer journey, others see drop-offs at various stages. Putting more resources into the same channel probably won’t improve results. Instead, marketers should rely on direct mail to support other channels when they need a boost.
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Despite Cutbacks, CMOs Remain More Optimistic than CEOs
B2B December 16, 2020B2B CMOs are much more hopeful about the post-COVID economy than their CEOs, says a recent survey. Cockeyed optimism? More like a sense that the pandemic presents marketers with an opportunity to demonstrate their value to the C-suite and drive better business results.
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Inspiring Organizational Change: Keeping the Complexity Simple
Webinar Rewinds December 16, 2020In this webinar, learn why the value of an agile organization that moves effectively cannot be underestimated and in fact can be quantified.
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The 7 Dimensions of Successful In-House Design
Webinar Rewinds December 16, 2020In this webinar, Greg Paull, Co-Founder and Principal at R3, shared best practices on how marketers can structure in-house agencies for success and discussed tactics on how to better manage processes and performance with both internal teams and external suppliers.
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What We Learned, Where We Go
Leading Edge December 16, 2020Nearly 300 CMOs, representing thousands of the world’s top brands and combining more than 50 percent of all global advertising and media spending, gathered to commit to a common agenda for growth and good.
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How Pfizer Is Managing Its Global Agency Roster
Partner Content December 15, 2020While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.
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Deep Connections Through Purpose
Insight Briefs December 15, 2020Learn how the COVID-19 pandemic, social unrest, and an economic crisis present marketers with an opportunity to support communities in a way that builds brand affinity and drives business growth.
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A Diversity Report for the Advertising/Marketing Industry
Event Recaps December 14, 2020In mid-November ANA released its third annual diversity report for the advertising/marketing industry. The report, based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino. This session will dive into the detailed findings of the report and also cover action steps offered by ANA members that have helped their companies improve diversity within their marketing departments.
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ANA 2020 Marketing Word of the Year
Leading Edge December 14, 2020“Pivot” has been selected by our members as the ANA 2020 Marketing Word of the Year.
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How to Make the CFO Your Marketing BFF
Webinar Rewinds December 14, 2020Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.
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55+: The Unseen Opportunity
Event Recaps December 11, 2020When it comes to TV advertising, research from A+E Networks Strategic Insights shows that marketers are missing a big opportunity by not targeting 55-plus individuals.
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Innovate or Die: The Choices Legacy Brands Must Make
Event Recaps December 11, 2020Andrew Long, head of marketing at Simmons, highlights successes and lessons learned from the mattress giant’s total rebrand, done to connect with gen Z consumers who were buying their mattresses from marketplaces where Simmons was virtually invisible prior to this campaign.
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