Despite Cutbacks, CMOs Remain More Optimistic than CEOs
Branding efforts leapfrog to the top of the B2B marketing agenda as CMOs anticipate a rapid economic rebound
B2B CMOs are much more hopeful about the post-COVID economy than their CEOs, says a recent survey. Cockeyed optimism? More like a sense that the pandemic presents marketers with an opportunity to demonstrate their value to the C-suite and drive better business results.
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