All MKC Content
-
Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid
Leading Edge December 9, 2020We can all agree that we've experienced a little bit of adversity and heartache in the past few months, and in many ways. John Woo and Jeff Youngs of GES, an ANA Thought Leadership Partner, share some silver linings and learnings from their experiences in pivoting to virtual events.
view -
Nationwide and the NFL: Commitment to Philanthropy and Community
Conference Session Videos December 9, 2020In this video, Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, Ian Trombetta, SVP of social and influencer marketing at NFL, and David Lynch, VP of NFL partnerships and sponsor management at NFL, discussed how the NFL builds influencer relationships.
view -
Nationwide and the NFL: Commitment to Philanthropy and Community
Event Recaps December 9, 2020Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, Ian Trombetta, SVP of social and influencer marketing at NFL, and David Lynch, VP of NFL partnerships and sponsor management at NFL, discussed how the NFL builds influencer relationships.
view -
Organizational Transformation During Turbulent Times
Webinar Rewinds December 9, 2020In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.
view -
SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Conference Session Videos December 9, 2020Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.
view -
SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Event Recaps December 9, 2020Hear from Spartan's VP, Head of Marketing, Donny Jensen, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle.
view -
The Latest Industry Trends in Streaming Audio and Podcast Performance
Knowledge Partners December 9, 2020Entercom and Claritis shared insights on how to leverage the audio/podcast landscape to engage consumers.
view -
THIS IS NOT AN ENDORSEMENT. HOW UBER EATS IS BUILDING A CULTURE-SHAPING BRAND BY MOVING BEYOND THE OLD MODEL OF INFLUENCE?
Conference Highlights December 9, 2020Join Global Head of Brand Marketing at Uber Eats, DyShaun Muhammad, as he explains how and why they deliberately avoided the tropes of traditional celebrity endorsement in launching their global creative platform, ‘Tonight, I’ll be Eating…’. In their quest to build a truly culture-up brand, Uber Eats uses the power of influence not just to reflect the culture-scape around them, but to shape it.
view -
Uplevel the Reach and Power of Influencer Marketing
Conference Session Videos December 9, 2020In this video, Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, Tony Tran, co-founder and CEO at Lumanu, and Matthew Tilley, senior director of content marketing at Valassis, shared best practices for influencer marketing.
view -
Uplevel the Reach and Power of Influencer Marketing
Event Recaps December 9, 2020Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, Tony Tran, co-founder and CEO at Lumanu, and Matthew Tilley, senior director of content marketing at Valassis, shared best practices for influencer marketing.
view -
Adapting to Conditions in the Pandemic
Event Recaps December 8, 2020Narine Galstian of SADA offered marketers advice for adapting to life in the midst of COVID-19.
view -
Adapting to Conditions in the Pandemic
Conference Session Videos December 8, 2020The pandemic has brought B2B marketers various challenges. In this video, learn how it has also brought opportunities to both scale and reach new audiences and serve the current customer base with new products and services.
view -
B2B Is Sexy: The Business of Storytelling
Conference Highlights December 8, 2020Validation, expertise, empathy, inspiration, and entertainment are SAP’s filters when choosing storytellers.
view -
B2B Is Sexy: The Business of Storytelling
Conference Session Videos December 8, 2020In this video, Ursula Ringham, head of global influencer marketing at SAP, shared insights of how influencers can elevate a brand and build awareness through good storytelling.
view -
B2B Is Sexy: The Business of Storytelling
Event Recaps December 8, 2020Ursula Ringham, head of global influencer marketing at SAP, shared insights of how influencers can elevate a brand and build awareness through good storytelling.
view -
Brand Activation Legal Committee: December 2020
Event Recaps December 8, 2020For December’s meeting, attorneys from Seyfarth Shaw provided updates on recent false advertising cases, FTC activity, and developments in privacy law.
view -
CIGNA: THREADING THE POWER OF COMMUNITY
Conference Highlights December 8, 2020Stephen will highlight how Cigna maximizes its successful partnerships and programs (such as the Achilles Foundation, the Walt Disney World Marathon and its Health Improvement Tour) to create both synergy and efficiency, in its B2B and B2B2C efforts, while still keeping “community” at the core.
view -
Cracking the Measurement Code for TV and Digital Media Investments
Event Recaps December 8, 2020In this session, learn more about how Georgia-Pacific underwent a successful pilot to measure the effectiveness of its digital and television advertising for its four leading brands.
view -
Creating the Special COVID-19 Interactive Edition of Mount Sinai Science & Medicine Magazine
Event Recaps December 8, 2020Elaine Lawson from Mount Sinai Health System discussed the COVID-19 interactive edition of the hospital’s magazine.
view